Social Media as a Tool to Provide Support

Social Media Marketing for Breastfeeding Support

Presented at the La Leche League of Eastern PA Leader Enrichment Workshop on Saturday, October 28, 2017

Includes:

  • Overview of Social Media Networking in US
  • Brief descriptions and uses of top used Social Media Networks in US
  • Summary of LLL guidance for use of Social Media Networks
  • Links to Social Media Accounts for LLLI and LLLUSA

Sources:

My recommendations:

Start with Facebook. Pages and Groups work in different ways.

Provide quality content. Pictures attract attention.

Interact and participate in conversations. Consider privacy concerns.

Share LLL posts in other groups as appropriate to reach a larger audience.

Adding Instagram can be an easy way to share content with just a few taps.

Helpful tools:

Zapier - automates sharing between apps (ex: Google Calendar to Facebook)

Repost app - quick way to save and share Instagram content

PicCollage app - allows creation of high quality text overlays on photos for posting on Social Media Networks

There are other similar apps that do the same jobs. Use what you like best.

Managing Your Online Presence

Presented at the La Leche League of Eastern PA Area Conference on Sunday, October 23, 2016 and at the La Leche League of Eastern PA Leader Enrichment Workshop on Saturday, March 11, 2017.

  • Includes:
  • Overview of variety and uses for Online Resources
  • LLL guidance for use of Online Resources
  • Links to commonly used Online Resources
  • In-depth descriptions and uses of Facebook features with screenshots and examples
B/W copy Managing Your Online Presence

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