Customer Experience (CX) Potential with Semi-Supervised & Transfer Learning
Course Overview:
This course empowers Customer Experience (CX) and Customer Service Management (CSM) professionals to leverage the power of Semi-Supervised Learning and Transfer Learning. These are powerful AI techniques that address data limitations often encountered in CX initiatives. You'll explore how to unlock valuable insights from limited labeled data and leverage pre-trained models to accelerate AI development for enhancing customer experiences within your organization.
Learning Objectives:
Explain the core concepts of Semi-Supervised Learning and Transfer Learning, and their potential benefits for overcoming data scarcity in CX applications.
Understand different techniques for effective data utilization in Semi-Supervised Learning, including active learning and uncertainty sampling.
Explore various Transfer Learning approaches, such as pre-trained models and fine-tuning, for adapting existing AI models to specific CX challenges.
Identify appropriate applications of Semi-Supervised Learning and Transfer Learning for tasks like customer segmentation, sentiment analysis, and chatbot development in CX.
Evaluate the advantages, limitations, and considerations for responsible implementation of these techniques in real-world CX initiatives.
Course Highlights:
1. Overcoming Data Scarcity in CX with AI:
Introduction to Data Challenges in CX: Understanding the limitations of limited labeled data and its impact on building effective AI models for customer experience tasks.
Unveiling Semi-Supervised Learning: Exploring the core concepts of Semi-Supervised Learning and its ability to leverage both labeled and unlabeled data for improved model performance.
Case Study 1: Utilizing Semi-Supervised Learning to analyze customer feedback data with limited labeled sentiment classifications, leading to better understanding of customer satisfaction.
Hands-on Session: Experimenting with a simple Semi-Supervised Learning technique on a sample customer dataset to experience data utilization methods.
2. Mastering Data Augmentation for Semi-Supervised Learning:
Active Learning & Uncertainty Sampling: Delving into active learning techniques that strategically select unlabeled data for labeling, maximizing the impact of limited resources.
Data Augmentation for Enhanced Learning: Exploring techniques for creating synthetic data to artificially expand training datasets and improve model performance in Semi-Supervised Learning for CX tasks.
Case Study 2: Utilizing data augmentation to enrich a customer image dataset with limited labeled examples, enabling more accurate object detection for product recommendations.
Guest Speaker Session: Inviting a data scientist or AI engineer who has implemented Semi-Supervised Learning for CX applications to share their experience and best practices for data utilization.
Group Discussion: Brainstorming potential applications of Semi-Supervised Learning for specific CX challenges within your department, considering data availability and limitations.
3. Transfer Learning: The Power of Pre-trained Models:
Leveraging Pre-trained Models for Faster AI Development: Understanding the concept of Transfer Learning and its ability to adapt pre-trained models on large datasets to new CX-specific tasks.
Fine-tuning for Optimal Performance: Exploring fine-tuning techniques for customizing pre-trained models to address specific CX challenges, reducing development time and effort.
Case Study 3: Utilizing Transfer Learning to develop a chatbot for customer service inquiries by fine-tuning a pre-trained language model on customer support dialogue data.
Interactive Workshop: Working with a pre-trained model and fine-tuning it on a sample customer service dataset to experience adapting a model for a specific CX task.
Project Planning & Data Exploration: Developing a project plan outlining the chosen application of Semi-Supervised Learning or Transfer Learning for a CX challenge, identifying relevant data sources, and outlining initial data exploration steps.
4. The Future of AI and Responsible Practices in CX:
Emerging Trends in Data-Efficient AI: Exploring advancements in Semi-Supervised Learning and Transfer Learning techniques, and their potential future applications in areas like personalized content generation and anomaly detection for improved customer experiences.
Limitations and Ethical Considerations: Discussing the limitations of these techniques (e.g., bias in pre-trained models, data privacy concerns) and strategies for responsible implementation in CX initiatives.
Responsible AI for CX with Semi-Supervised & Transfer Learning: Developing strategies for responsible use of these techniques, considering fairness, explainability, and data security.
Prerequisites:
Strong understanding of linear algebra, calculus, and probability theory
Proficiency in programming with Python and deep learning frameworks (e.g., TensorFlow, PyTorch)
Familiarity with supervised learning concepts and techniques (e.g., classification, regression, neural networks)
Knowledge of unsupervised learning methods (e.g., clustering, dimensionality reduction) is beneficial but not required