Utilizing 40+ years in publishing (editor, then publicist, marketing director, marketing/publishing specialist, and now consultant), Alice B. Acheson is a mentor on marketing and publishing for authors (fiction and non-fiction), illustrators and photographers.

She is particularly proud of her efforts for OLD TURTLE by Douglas Wood -- the author's first book from a publisher who had never published children's books and never marketed any of their books nationally. It was acclaimed the Book of the Year by the American Booksellers Association and sold 800,000 copies; she won the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity.

Beginning at McGraw-Hill, she moved on to Simon & Schuster (many New York Times bestsellers, including four simultaneously), and ended her corporate life at Crown Publishers (more bestsellers, including Jean Auel: CLAN OF THE CAVE BEAR). For the past 30+ years, she has worked independently, advising authors at the proposal stage (i.e. the query letter and synopsis to agents and/or publishers) as well as working on a marketing campaign before a publisher even sees the manuscript.

After authors sign with a publishing house, they want guidance: how to "encourage" the publisher to do more than print and forget their book, advice on what they could/should expect from their publishers, and what they should be doing for themselves. Authors realize they need to direct their book through the noise of our culture; Alice Acheson can help lead the way.