LEGO Star Wars prices are falling and experts say that it is because the LEGO theme is becoming more unpopular. The LEGO theme has been airing since 1999, but it may now take a new turn.
Background
After the movie, Star Wars: The Rise of Skywalker was filmed, Star Wars fans started leaving the theme. Even though the 'famous' Star Wars serial, The Mandalorian aired with a season 2, it was clear to Lucas Films that Star Wars' franchise was going to end soon. This "trend" even went along with 'LEGO' Star Wars with the theme's buyers getting less and less. Even after Obi-Wan and other Star Wars series, the theme was still failing.
Tactics
LEGO tried many tactics to get customers to buy the once "most famous theme" of their company, like dropping the price. This may have succeeded quite well, but this was mostly from already previous buyers. New buyers were decreasing dramatically, which LEGO decreased the price more, which no one really wanted to buy like the Rise of Skywalker Millennium Falcon which dropped to 20%. This comprehends to the failure of LEGO Star Wars.
Do you guys think the theme will succeed? Email me at algbnewsletters@gmail.com.