Starting off with a strong, confident and a unified brand identity will add clarity to everything you do as a business. Branding is an emotional and even philosophical concept that represents the larger ideas of a company. By clearly representing and reinforcing the emotions of a business, the message portrayed by the brand becomes clear.
Informed brands succeed. In deconstructing the competition you'll find a niche for your product or service and how to market it. Identifying your position in the market and purpose of your brand is vital to long term success.
Understanding your competitors will lay the groundwork for your brand to succeed.
Values, Mission & Audience
Determining what your brands purpose and positioning is the first part of establishing an identity. Defining these will help you know what kind of a personality your brand should have to be appealing to customers and inform your strategy as you go on to create a logo or decide on a color palette.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward- and inward-facing.
Your logo is central to your brand identity design. It's the piece of your brand that people will be most exposed to. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.
Online Stationary Package
Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language, with supporting graphics, icons, and photographs.
Offline Stationary Package
Smarten up your look with business cards, letter heads and flyers or leave a lasting impression on your clients with great quality promotional materials that will get your business noticed.
All created using your existing branding.
Print options POA
Think all this branding faff is overrated?
Take a look at Google's Visual Assets Guidelines to see how they carefully explain their take on icon design.
Still not convinced? Here are 6 reasons why a strong brand is important for your small business from the Small Business Resource Center