The Green Move

What do you do with the thousands of name cards rendered useless when a company moves? Recycle them. We punched out holes in the old name cards, and used the punched-out portions as 'raw materials' to create a design template for the new name cards. A DM, with a packet of these punch-outs attached, was then mailed to our clients. In a reversal of roles, they will play Art Director; sticking the punch-outs onto a 'canvas' on the DM to create an artistic design. The best design will be used to produce our new batch of name cards. With just one DM, we informed our clients about our new address and also got them to play a part in the design of our new name cards.