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Kit Kat Break Art
Kit Kat Break Art
We let people create art with their minds, showing people what can happen when you let your mind take a break! To showcase the power of a Kit Kat break we are wire up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generate a unique piece of art that reflects their state of mind.
The “Break Art by Kit Kat” campaign, which is travelling to campuses across Singapore over a seven-week period via Break Art Live, combines an EEG neuroband, which gauges relaxation levels, and a bespoke software program created by JWT that generates art that’s individual to each person’s brain activity.
Students who enter the ‘brain booth’ get to see exactly what happens to their brain, after they have consumed Kit Kat, and get to take home a personalized piece of art created by their own mind. Participants also receive a canvas tote or badge bearing their individual creations.
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