INSTAKITCHEN

While young homeowners in Singapore are getting more design-conscious. Homes' space is getting more smaller or cozier. And that's where BOSCH comes in. BOSCH appliances looks fit great in any home. But how do we show that without a designer?

We hijack Instagram Stories. Introducing INSTAKITCHEN.

The first-ever Instagram Stories Kitchen Visualiser. Inspired by Singaporean homes, we created 3D floor plans for the user to choose from. We also created a series of BOSCH stickers and combined GIPHY data so that the user can design their dream kitchen via Instagram stories. Just drag and drop and see their dream kitchen come thought.

The design contest is a follow-up to the recently launched Legit Small Kitchen Campaign. Running through May 2020, the previous campaign spoke about how Singaporeans don’t necessarily have to compromise on aesthetics or the quality of appliances, even if they had a small kitchen.

Result: 2.7 Million views on Giphy | +30% social followers