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I'M HOME AT CHANGI airport - Social CAMPAIGN
I'M HOME AT CHANGI airport - Social CAMPAIGN
To celebrate Changi Airport's vision, culture and paying a tribute to the nation’s 50th birthday we created the "I'm home" campaign.
The campaign was also part of a series of special events by Changi for the nation’s 50th anniversary, including an online photo contest, “My Changi Story.” Singaporeans are invited to send in an old photo of taken at Changi, and to share a short anecdote of the significance of that photograph.
↓1. online launch ↓
↓1. online launch ↓
Working with Benjamin Kheng, cofounder of the popular Singaporean indie band The Sam Willows, and award-winning directors Wee Li Lin and Charles Lim, “I’m Home”, a song and film that celebrates the commitment to service, and attention to detail, that has defined the Changi Airport brand, and turned it into the world’s most awarded airport – as well as a national icon.
↓ 2. micro influencers strategy ↓
↓ 2. micro influencers strategy ↓
↓ 3. user generated content ↓
↓ 3. user generated content ↓
My Changi Story celebrates the real stories of how the airport played a significant role in people's life. From studying spot to wedding proposal, childhood playground to family gathering and lifetime of friendship.
My Changi Story Louis and Raj
My Changi Story Bernie and Samuel
My Changi Story Karen
overall content strategy
overall content strategy
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