Exhibit 5

Business Flyer

Design Considerations:

  • Color: I chose several colors that contrasted with each other to draw the attention of the viewer. Purple is a regal color which can add a sense of power to a company's marketing. The light and dark grays accent the purple and allow it to be the main color focal point.

  • Contrast: Contrast appears in this design in the typography, and in the color choice. Contrast is seen in the typography with the serif and sans serif fonts.

  • Alignment: As this is a professional document, I chose to make all text left aligned. The varying positions of the text on the page breaks up the text into digestable chunks.

  • Typography: I chose to use serif and sans serif fonts to promote professionality and ease of access. Regardless of whether this document is accessed digitally or through print, a reader should be able to read the text and find the information they are looking for.

  • Line: Line is used in this piece to divide up sections of information and guide the viewers eye through the document. The use of line to create sections helps the reader understand what information is grouped together.

Skills Used:

  • Layers

  • Shape Tools

  • Frame Tool

  • Typography Tools

Revision

Revision:

I chose to revise some of the text sizing for this document. I made the title larger and bolder so that it would stand out more. I also adjust the boldness of the other headers based on feedback I got from my peers. I made these style adjustments to increase the hierarchy of the document.