Alain Lemaire

McCombs School of Business

Assistant Professor in Marketing

Research


I am a quantitative marketing researcher. I work in the areas of Social Media, Crowdfunding, News Media, Recommendation Engines. These areas are rich in data, primarily rich in unstructured data, and are largely unexplored in the marketing field. To study these domains, I used tools from Machine Learning, Bayesian Statistics, and Econometric.

Contact Information

Email: <firstName>.<lastName>@mccombs.utexas.edu