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BRANDING
1. Project Description
Develop a marketing collateral by designing an illustration art that is effective, unique, and versatile for digital as well as non digital media marketing.
2. Research and Design Process
This marketing collateral is for children and adolescent age groups. After the research of this particular age group, I realized that this age group like imaginatively creative art ideas and bold colors, and they like animals, birds. I wanted to design a concept to influence and persuade this age group to become artistically creative in their thinking process when they see this illustration.
3. Solution
To implement their liking into this design project I decided to incorporate a penguin in my design. Because I started this project during the winter season, the first bird came into my mind was penguin. We all know that penguins generate friendship as well as community vibes, I thought of a snowy land with penguins in it. As my thought process begin to develop, I decided to use 'penguins can not fly' as a design concept. To make something imaginative, I drew a flying penguin who is painting a rainbow. I tried to display 3 things by developing this concept, first it conveys a message that drawing something is such a powerful tool that it made this penguin fly, so we must never underestimate someone's ability to perform well against the odds and become successful, secondly as it is very unlikely to see a rainbow during the snow season, this rainbow gives a hope to see many different colors on the cold, snowy, white sandy land. And thirdly, a rainbow generates community vibes as if many people from diverse backgrounds, genders and colors coming together and promoting each other to develop one giant picture.
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