THEME BOARD

This theme board displays ‘Healthy Juice’ company logo project theme, motive, color scheme, type style, texture and other design elements, which can be useful in the design process.

Colors, type, and other graphic elements on this board support the business type and the message it is trying to convey. The color scheme, texture and graphic are very subtle. It supports tradition, culture, and lifestyle. Cartoon face expressions display a playful message about staying health cautious while having fun.

The selection of vibrant warm and cool colors evoke an emotional response in the young audience. The script and modern sans serif typeface is to create a sophisticated casual look and it is more appealing to youth.

This mood board effectively displays the project theme at a glance. The arrangement of all visual examples, i.e. photographs, color swatches, textures, gives a clear direction to the creative team and acts as a project guide in the design process. This board displays the designer’s thoughts about the project. This board gives a clear direction to the creative team in the development process.