PROJECT 1
PROJECT 1
Ajinkya Joshi
Ajinkya Joshi
Our website provides an interactive dataset of 9000+ Applications present on the Google Play Store for analysing the Android market, helping to understand which category to invest in as an Application maker.
Information Age (also referred to as the Electronic Age, Digital Age) is a historical period that started in the mid-20th century, marked by a rapid change from the conventional industry generated by the Industrial Revolution to an information technology-based economy.
One integral part of this information age is the advancement of the communication system. Communication system includes the Mobile phones that are used daily. It is one of the things that have advanced the most in the past 20 years. Development of mobile phones and it's features has crossed the imagination of the common man. With hardware, an immense amount of development has been seen in the domain of software and applications used in it.
One of the most used applications store is the Google Play Store. Today's Google Play Store was earlier known as "Android Market" and it is a Google operated and developed digital distribution service.
Here, a dataset from Kaggle.com consisiting of 9000+ applications, spread over various categories( Family, Game, Business, Medical etc.) has been cleaned and used to come to a conclusion on which category of applications would be a good fit to invest in for an Application Development Company.
Here, all Category of applications are compared with the total number of downloads from the Google Play Store to understand the most downloaded category.
It can be clearly seen that Family and Game are the most downloaded categories.Also, other categories that are right below in the number race is Tools, followed by Medical and Business.
Here, the different categories of Applicatons are compared with the price paid by people to get those Applications.
A good cluster is observed in the centre of the graph, indicating the people prefer buying paid applications for Game, Family and Medical Categories.
Also, it can be seen that the most number of paid applications lie betweeen $2 to $6.99.Intrestingly, there are seen a few application just below $400 in the Family and Finance category.
For this interactive graph, the downloaded categories can be filtered by the rating received by people. If the filter is used to select the rating of 5, it can be seen that Family has been downladed most and has received most ratings. Also, following it are Medical, Tools and Game categories being rated 5 for most of their downloads.
For this interactive graph, the Application categories are compared to the ratings received for calculating the rating mean for each category. This would help understand the categories which have received most number of high ratings.
It inferred from the graph that the categories Books and Reference and Health and Fitness have the mean rating of 4.5, followed by Art and Design, Education and Game with a mean rating of 4.4.
In this graph, the number of reviews per download have been compared for each category.
It is observed that the categories Social and Communication have received the most number of reviews. Also, catching up after them are categories Game, Family and Tools.
This helps contemplate that people are more interested for improvements in these particular categories, opening an opportunity for creating an Application in these categories.
In this interactive graph, by selecting Content Rating for Group By, Rating for Shade by and Downloads for Size by ; a visualization is obtained showcasing that most downlads happen in Everyone section of the content rating and shaded by rating. The next top content rating is assigned to Teen .
In this interactive graph, the price per application has been compared to the rating received. This has been carried out to understand the effect the price of the application has on the ratings gievn by people. Also, a cluster can be seen between $2.99 and $4.99 with some concentration on the $0.9 mark and $2 mark. The applications in these clusters are between the range of 4.1 to 4.8 rating.
This graph can help understand the exact price range in which the new Application should be launched to achieve higher ratings from customers.
The interactive graphs from the website highlights similar trends for Application categories. It can be seen that the most number of downloads have happened in the categories of Family and Game, followed by Tools and Medical.
The pricing trend shows most downloads happen in the categories of Game, Family and Medical. It also shows that people are willing to pay around $2 - $6.99 for these categories.
The rating trend shows that applications in categories of Family and Game , follwed by Tools; have most numbe rof downloads with high ratings.
Also, the Game category has highest mean rating of 4.4.
The categories Game, Family and Tools have received the most numbr of reviews per the number of downloads.
The content rating with most downloads are Everyone and Teen and these are the people categories which download the most number of Games.
The appopriate pricing range would be between $2 - $4.99, having received highest ratings.
Hence, it can be conluded that the most appropriate and profitable categories for an Application Development Company to invest in would be Game and Family.