Dr. Julita Vassileva is a Professor in Computer Science at the University of Saskatchewan and a leading researcher in the general area of human-centered AI. Over the last 15 years, her reserach focused on adaptive incentive mechanisms for participation and personalized persuasive technology for behaviour change. She has published, with her students, over 300 peer-reviewed articles, some of which are highly cited. Dr. Vassileva is a member of the editorial boards of User Modeling and User-Adapted Interaction (UMUAI), ACM Transactions on Social Computing, International Journal of AI in Education, PeerJ-Computer Science, served previously on the editorial boards of IEEE Transactions of Learning Technologies, and Computational Intelligence. She is the founding Editor-in-Chief of Frontiers in AI section on AI Supporting Human Learning and Behaviour Change. Dr. Vassileva was Program co-Chair of UM'99 (Sonthofen, Germany) and General co-Chair of UMAP'2016 (Halifax, Canada). She served on the Board of UM Inc. as secretary and vice-president (1999-2009), on the Executive Committee of the International AI in Education Society, on the Board of CS-Can |Info-Can (the Canadian Computer Science Society), and as the ACM-W Ambassador for Canada. She has received the University of Saskatchewan’s Distinguished Researcher Award (2021), the Distinguished Graduate Supervisor Award (2014) and the YWCA Women of Distinction Award (2015)