Rachel Krause is Senior User Experience Specialist with Nielsen Norman Group. Her areas of expertise include storytelling, UX in agile, design thinking, scaling design, and UX leadership. She has also planned and conducted research on careers, UX maturity, and intranets for clients and practitioners in numerous industries.
Agile UX Storytelling : Crafting Stories For Be...
In many business contexts, storytelling feels foreign and uncomfortable, but stories can spark the imagination of those hearing them. This rich way of communicating can help set the stage for persuasion or a call to action, ultimately bettering the design at hand.
Designers use storytelling to get insight into users, build empathy and reach them emotionally. Designers create personas to represent target users and add conflict to stories that reflect their user journeys and problems. Crafting stories, designers can better understand what users want from a solution.
In many agile organizations, the product owner takes primary responsibility for writing user stories and organizing them on the product backlog. In reality, though, this is a shared responsibility among the entire cross-functional product team.
To improve your chances of allocating resources to development work that will resonate with your market, talk to users and customers about their priorities, and learn what more they want from your products. Only after gathering and analyzing this feedback should you begin crafting user stories.
Hence when we groom stories for a scaled agile release, then the stories should be estimated and groomed before planning day of the release. However I see many coaches advising to enter planning day without predefined stories. Eventually we end up with delayed testing, for weeks, as team is still refining the stories during the sprints.
A simple yet interactive story is far easier for the users to grasp, comprehend, and remember than an extensive and complex story. So, look forward to creating visual stories with one-liner content. And when it comes to bringing a positive impact in visual storytelling for web design and in apps, in terms of landing pages, invest into the idea of infusing visual content via F and Z patterns.
In other words, they are crafting stories where they initiate a conversation and the target user base take it forward depending on their level of imagination; implying they are portraying their audience as the main character of the interactive story. And this will continue to be in practice for the coming few years.
Sophia is a Content Marketing Specialist at Progress. She brings more than 10 years of storytelling and crafting user experiences in the tech industry. Things that replenish her creative juices include good conversations, day hikes, bike rides and gallery visits.
Start by watching the first video to understand the LAB concept (Learn, Apply, and Benefit). During the first course week, you will gain an appreciation of the changes in the business scenario and the urgent need for new leadership competencies. You will understand how storytelling can be a powerful strategic communications tool to inform, engage, motivate and inspire remote teams and disrupt business, learning throughout real stories.
During the fourth course week you will know how to how to effectively navigate the challenges of significant organizational disruptions. These topics are particularly relevant in the wake of the global business transformation and disruption: leaders will need to develop new models for leading themselves, team and business. You will learn from some real stories and examples that will reference lessons leaders around the world in themes like digital transformation, innovation, disruption, agile leadership.
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