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Joy Wanjiru Machugu-Zenz (Kenya)
(Founder of African Women in Europe, CEO of African Women in Trade)
Joy Wanjiru Machugu-Zenz is the founder of the African Women in Europe (AWE), the CEO of African Women in Trade (AWT), and the Chairlady of AWE Diaspora SACCO. Project leader of Africa’s Women’s Day Awareness Project. She has received several awards, including Excellence in Leadership (Global Africa Award 2021 South Africa), Winner of the 2018 African Business Support Award (The Voice Awards Amsterdam), and Won African Diaspora Living Legend in Germany. She is also an Author where she compiled and co-authored the AWE Books. She was born in Kenya and a mother of 2 , living in Germany. Her aim is to connect African Women living in Europe and Africa on her platforms. She has a diploma in institution management and project management. Joy founded the African Women in Europe Network in 2008 and now has over 10,000 signed and actively involved women networking with each other. And over 4,000 Africa Women in Trade, trading under AfCFT Agreement.
She is currently involved in bridging Africa and Europe by joining different ventures between African and European companies. Through African Women in Trade, she is able to connect businesswomen and offer a platform to market their value-added products.
She is also a professional Event Organizer. Together with her team, she has moved one step forward from networking online to face-to-face networking by organizing successful events for the past 15 years. (Köln, Madrid, Rome, Paris, Berlin, Dusseldorf, London, Geneva, Haage, Amsterdam, Kenya, South Africa, and including Global virtual events).
Joy believes in African women’s empowerment. Through the AWE platform, African women have been able to connect and build a positive image of African Women in Europe. Through the awards, women have been reflected as true icons to the future generation.
She is passionate about encouraging African women and men in the Diaspora especially in Europe to start investing in Africa. Through partnership and being the bridge between Europe and Africa. She believes the diaspora is the one to develop the African economy. Joy believes in working together as a team and her Motto is: “ Together we are STRONG……..”
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