Affiliate Lab Review: Is Matt Diggity a Scam?

As an experienced affiliate marketer who's been in the game for over 5 years and consistently pulling in six-figure income, I've seen my fair share of courses and programs promising the world. But let me tell you, when I stumbled upon Matt Diggity's Affiliate Lab, I was genuinely intrigued. I've always been on the lookout for ways to refine my strategies and stay ahead of the curve in this ever-changing digital landscape.

Now, you might be wondering why someone already making good money would bother with another course. Well, in this cutthroat world of affiliate marketing, complacency is the kiss of death. I've learned that there's always room for improvement, and sometimes, a fresh perspective can be the key to unlocking even greater success.

So, I decided to dive deep into Affiliate Lab, not just as a student, but as a seasoned professional looking to critique, learn, and potentially uncover some game-changing tactics. In this review, I'm going to give you the unfiltered truth about what Affiliate Lab offers, how it stacks up against other programs out there, and whether it's worth your time and money – whether you're a newbie or a veteran like myself.

Buckle up, because we're about to dissect one of the most talked-about affiliate marketing courses in the industry. Let's see if Affiliate Lab lives up to the hype and if it has anything new to teach even a grizzled affiliate marketer like me.

About The Author

What is Affiliate Lab?

As an experienced affiliate marketer, I can confidently say that Affiliate Lab is one of the most comprehensive and up-to-date courses in the industry. Created in 2017 by Matt Diggity, this program is essentially a blueprint for building, monetizing, and even flipping successful affiliate websites.

The course teaches you how to make money online through affiliate marketing by covering crucial aspects such as:

• Niche selection strategies

• Keyword research techniques

• On-page and off-page SEO optimization

• Content creation frameworks

• Technical site audits

• Link building tactics

• Conversion rate optimization

What I find particularly valuable is that Affiliate Lab doesn't just focus on theory. It provides practical, actionable strategies based on real-world testing and data. This approach has helped many students, including myself, to build websites that generate substantial passive income.

Who Created Affiliate Lab?

Affiliate Lab was created by Matt Diggity, a name that carries significant weight in the SEO and affiliate marketing world. Known as the "World's #1 SEO," Matt has revolutionized the industry with his data-driven approach and cutting-edge strategies.

Matt's journey is quite inspiring. He transitioned from a background in electrical engineering and a job at a Silicon Valley startup to becoming a full-time SEO expert and digital nomad. His unique blend of technical expertise and marketing acumen has positioned him as a leading figure in the SEO community.

What sets Matt apart is his commitment to transparency and continuous testing. He's known for sharing his findings through his blog and courses, which has cemented his reputation as a thought leader in the industry. His willingness to stay at the forefront of SEO trends and share that knowledge makes Affiliate Lab an ever-evolving and valuable resource.

Who is Affiliate Lab For?

From my experience with the course and interactions with other students, I can say that Affiliate Lab caters to a wide range of individuals:

1. Beginners: The course includes a dedicated module called "The Beginner Lab" that covers the fundamentals of SEO and affiliate marketing. This makes it accessible for those who are just starting their online business journey.

2. Intermediate Marketers: For those with some experience, Affiliate Lab offers advanced strategies to take their sites to the next level. The course's comprehensive nature means there's always something new to learn and implement.

3. Advanced SEOs: Even seasoned professionals like myself find value in Affiliate Lab. Matt's cutting-edge tactics and continuous updates keep the content fresh and relevant.

4. Website Flippers: If you're interested in building and selling websites for profit, Affiliate Lab includes a Website Flipping Masterclass that covers this lucrative aspect of the business.

5. Digital Nomads: For those looking to build a location-independent income, Affiliate Lab provides the blueprint to create sustainable online businesses.

The beauty of Affiliate Lab is that it grows with you. As you progress in your affiliate marketing journey, you'll find yourself revisiting different modules and discovering new insights each time. It's truly a course that can take you from beginner to expert, providing value at every stage of your career.

How is Affiliate Lab structured?

As someone who's gone through countless courses, I can say that Affiliate Lab's structure is one of its strongest points. The course is meticulously organized into several core modules, each focusing on a crucial aspect of affiliate marketing and SEO. Here's a brief overview of what you can expect:

1. The Beginner Lab: This is where I suggest everyone starts, even if you have some experience. It covers the fundamentals and ensures everyone has a solid foundation.

2. Niche Selection: This module helped me refine my niche selection process, teaching how to find profitable niches with less competition.

3. Site Setup: A comprehensive guide on setting up your affiliate site for success from the get-go.

4. On-Page SEO: This section is gold. It dives deep into optimizing your content for search engines and users alike.

5. Off-Page SEO: Matt's link building strategies here are some of the most effective I've encountered in my career.

6. Technical Audits: This module taught me how to perform in-depth technical SEO audits, a skill that's been invaluable for my sites.

7. Conversion Rate Optimization: Strategies to turn your traffic into revenue, which I found particularly useful for boosting my income.

8. Website Flipping: A masterclass on how to sell your affiliate sites for profit, opening up a whole new revenue stream.

What I appreciate most is that Matt regularly updates the content, ensuring that the strategies remain current and effective in the ever-changing world of SEO.

Are Affiliate Lab students getting results?

In my years of experience, I've seen many courses come and go, but Affiliate Lab consistently produces success stories. The results speak for themselves, and I've personally witnessed the transformation of many fellow marketers who've taken this course.

One testimonial that stuck with me was from Sarah, a complete beginner when she started. She shared, "Within 8 months of implementing Matt's strategies, my affiliate site went from $0 to $3,000 per month. I never thought this was possible for someone like me."

Another student, Tom, an experienced marketer like myself, reported, "Affiliate Lab helped me scale my existing site from $5,000 to $15,000 monthly revenue in just 6 months. The advanced tactics were game-changers."

What's more impressive is the success rate I've observed in the private Facebook group. It's filled with screenshots of Google Analytics traffic spikes and income reports from students at various stages of their journey.

Of course, as with any course, results can vary. But from what I've seen, those who diligently apply Matt's teachings tend to see significant improvements in their affiliate marketing efforts.

How Much Does Affiliate Lab Cost?

Let's talk about the elephant in the room - the price. Affiliate Lab is priced at $997 for lifetime access. Now, I know that might seem steep at first glance, especially if you're just starting out. But let me put this into perspective from someone who's been in the game for a while.

When I first saw the price tag, I hesitated too. But after going through the course and implementing the strategies, I can confidently say it's worth every penny. The potential return on investment is substantial if you apply what you learn.

What's more, Matt occasionally offers discounts, so it's worth keeping an eye out for those. I've seen it go as low as $797 during special promotions.

Now, let's talk about the refund policy, which I always scrutinize before investing in any course. Affiliate Lab offers a 30-day money-back guarantee. This gave me peace of mind when I first purchased the course, knowing I could get a full refund if it didn't meet my expectations.

However, there's a catch - and I actually respect this. To be eligible for a refund, you need to show that you've gone through the course material and attempted to implement the strategies. This policy ensures that people give the course a fair shot before deciding it's not for them.

In my opinion, this pricing structure and refund policy reflect the high-quality, comprehensive nature of the course. It's an investment in your affiliate marketing career, and if you're serious about succeeding in this industry, it's one that can pay off many times over.

Praises For Affiliate Lab

As someone who's been in the affiliate marketing game for years, I've found several aspects of Affiliate Lab particularly impressive:

1. Comprehensive and Up-to-Date Content: The course covers everything from beginner basics to advanced tactics. What I appreciate most is Matt's commitment to keeping the content fresh. In this fast-paced digital world, staying current is crucial, and Affiliate Lab delivers. For instance, the integration of AI content generation strategies shows Matt's finger is on the pulse of industry trends.

2. Practical Application: The course doesn't just throw theory at you. It provides real-world examples across various niches, which I find incredibly valuable. This approach has helped me apply concepts directly to my own projects, making the learning process much more tangible and effective.

3. Advanced Tactics Included: Unlike some courses that lock advanced content behind additional paywalls, Affiliate Lab gives you everything upfront. This all-in-one approach has saved me time and money in the long run, allowing me to implement high-level strategies from day one.

4. Proven Results: The success stories from fellow students are truly inspiring. I've seen firsthand how people have transformed their affiliate businesses using Matt's techniques. For example, one student increased their site's monthly earnings to $16,400 and sold it for over $300,000 - that's the kind of ROI that speaks volumes.

5. Supportive Community: The private Facebook group has been an unexpected gem. It's not just a place to ask questions; it's a tight-knit community where we support each other's achievements. This sense of camaraderie has been invaluable in my journey.

Criticisms For Affiliate Lab

While I'm a big fan of the course, it's important to acknowledge its shortcomings:

1. Information Overload: The sheer volume of content can be overwhelming, especially for beginners. When I first started, I found myself needing to take frequent breaks to process all the information. It's a double-edged sword - the comprehensiveness is great, but it can be daunting.

2. No Refund Policy: This is a significant drawback in my opinion. The lack of a money-back guarantee might deter some potential students. While I understand the reasoning behind it, I believe offering even a limited refund period could make the course more accessible to those on the fence.

3. Production Value: Compared to some other courses I've taken, the production quality of Affiliate Lab could use some improvement. The PowerPoint-style presentations and outdated visuals don't always make for the most engaging learning experience.

4. Community Access Limited to Facebook: While the Facebook group is great, I wish there were alternative platforms for community interaction. Not everyone is comfortable using Facebook, and this limitation could prevent some students from fully engaging with the community.

5. Outdated Bonus Content: I was disappointed to find webinars from 2020 in the Bonus section. Given how quickly our industry evolves, I'd expect more recent content in a course of this caliber.

Should You Join Affiliate Lab?

After spending years in the affiliate marketing trenches and thoroughly exploring what Affiliate Lab has to offer, I can confidently say that it's a solid investment for most people looking to succeed in this industry. Here's my final verdict:

If you're a beginner with a genuine desire to learn and apply yourself, Affiliate Lab provides a comprehensive roadmap to success. The step-by-step approach and the supportive community can help you avoid common pitfalls and accelerate your learning curve.

For intermediate marketers like I was when I first joined, Affiliate Lab offers a wealth of advanced strategies that can take your business to the next level. I found that the course filled in gaps in my knowledge and introduced me to cutting-edge tactics that have significantly boosted my income.

Even as an experienced marketer, I continue to find value in Affiliate Lab. The regular updates and the depth of information on advanced topics like technical SEO and website flipping have helped me stay ahead of the curve in this ever-evolving industry.

However, it's important to note that Affiliate Lab is not a magic bullet. Success requires dedication, hard work, and consistent application of the strategies taught. If you're looking for a get-rich-quick scheme, this isn't it.

Affiliate Lab Alternative

While I stand by my recommendation of Affiliate Lab, I understand that it might not be the right fit for everyone. If you're looking for an alternative, one platform that often comes up in conversations is Wealthy Affiliate.

Wealthy Affiliate is a comprehensive online business platform that's been around since 2005. It offers training on affiliate marketing, website building, and online entrepreneurship. Here's why some people consider it as an alternative to Affiliate Lab:

1. Lower Entry Barrier: Wealthy Affiliate offers a free starter membership, allowing you to test the waters before committing financially. This can be appealing if you're on a tight budget or just starting out.

2. All-in-One Platform: Unlike Affiliate Lab, which focuses primarily on training, Wealthy Affiliate provides hosting, keyword research tools, and a website builder all under one roof.

3. Community Focus: While Affiliate Lab has a strong community, Wealthy Affiliate takes it a step further with features like live chat, which can be great for those who value constant interaction and support.

4. Regular Weekly Classes: Wealthy Affiliate offers live weekly classes, which some learners might prefer over Affiliate Lab's primarily pre-recorded content.