Advantage And Disadvantage Of Email Marketing

Email marketing or email marketing is one of the ways to communicate with customers, which has attracted the attention of digital marketers due to its reasonable cost and favourable features such as the possibility of personalisation.

What is email marketing?

The use of mass email services is not only limited to advertising, but maintaining a relationship with the customer , sending useful content and even returning previous customers is one of the main goals of email marketing. Encouraging the customer to buy again, increasing brand awareness and sending personalized offers are also other things that can be followed up with the help of email marketing. In addition, this method is suitable for both large businesses and small businesses with limited advertising budgets.

40 years ago, Gary Tuerke, who worked at the Digital Equipment Corporation (DEC), sent 400 emails to 400 customers and generated $13 million in sales.

In the early 90s, with the seriousness of using the Internet , people's work and personal systems changed a lot, and for this reason, various companies tried to provide new services to users. In this regard, Hotmail started its serious activity as the first provider of e-mail service on the web for free.

Later, various managers and marketers started using e-mail more and sent bulk email sender messages to their audience and subscribers. This issue led to stricter rules for sending spam and spam emails.

But gradually, email marketing found its right place and with the addition of new features to different services, respecting users' rights and the possibility of customizing and personalizing messages, this tool has been able to be effective.

Email marketing is one of the most widely used executive programs in the marketing strategy of small and large businesses, almost most of them use this method. This multi-dimensional system has many advantages that make it effective and have a good return on investment. In the following, we will talk more about the advantages of Bulk email marketing services compared to other marketing methods:

1. Easy implementation

Although email marketing has its own professional techniques and principles, you can implement your email campaigns with minimal technical knowledge. Using email marketing tools, you can get help from ready-made templates and Drag & Drop to design professional emails.

2. Great and momentary effectiveness

In addition to high effectiveness, email marketing allows you to see the results of your marketing in a short period of time.

3. Affordability

Email marketing has a low cost compared to many other digital marketing methods. In addition, the time and resources spent on it are also small and economical.

4. Customized and personalized communication

Sending general and general messages these days may not be welcomed by the audience. On the other hand, when the content and messaging is customized and personalized, it can significantly increase the interaction and engagement of the audience .

5. Good investment return rate

An important feature of email marketing is the high rate of return on advertising costs. In addition, the high click rate in this method can significantly increase the conversion rate and return of users.

Disadvantages of email marketing

With all the valuable benefits that we have said about email marketing, but this method is not without flaws and it has disadvantages that you should be aware of in order to eliminate them as much as possible. These disadvantages include the following:

1. Spamming of messages

One of the biggest problems in email marketing is that the messages you send are recognized as spam and go to the spam folder , and users cannot see your message. But sometimes this problem occurs because of your mistake in identifying the target audience and you send messages to people who are not part of your segmentation or subscribers. Besides, you should be aware of sending mass emails; Because email service providers such as Gmail are sensitive to this issue.

2. E-mails not being sent

Sometimes, for various reasons such as the use of certain words, your email may never reach the target audience. For this reason, email marketing services claim to provide delivery reports to show their competitive advantage.

3. Problem in message design

The content of your Bulk email marketing services, from the title to the final call-to-action, is very important. Although it is good to use ready-made templates, you may face problems and if you do not have a good design, your content will not be displayed correctly on different devices, especially mobile phones.

What points to pay attention to when email marketing?

Design the steps so that the user can subscribe by entering the minimum information.

  • Take the title of the email seriously and design it attractive and persuasive.

  • Do not disturb users by sending mass emails and spam.

  • Try to have an email with a concise text and an attractive and professional design.

  • Send customized and personalized content.

  • Don't forget your business identity (logo, brand name, website address and social network information).