Wait, so what is AdArchy anyway? AdArchy is a competitive card game for 2 to 4 players where each player adopts of the role of a cunning marketer attempting to achieve market dominance. Over the course of the game, players build out their perfect mixture of CUSTOMERS and MARKETING STRATEGY in order to make the most revenue.

To win, it will take a mixture of long-term strategizing, quick tactical reactions, good fortune, and occasionally questionable moves against your competition... just like real marketing! Also just like real marketing, AdArchy uses way too much clip art to present ideas, is a bit too in love with white boards, and is fixated on imagining all types of humans, err, consumers, can be fully understood with a quippy title.

Who is AdArchy for? Anyone who has ever seen a bad product, advertisement, or store and thought, "This is terrible, I could do better! And I want to express my confidence by spending a small amount of money on an indie card game!"

How do I learn more? AdArchy is currently under devleopment. AdArchy is developed by Andrew Baker, a marketing professor at San Diego State University. Dr. Baker is an enormous nerd, he would very much like to talk with you about AdArchy, so send him an email!