PROFESSIONAL SUMMARY

Integrated Project Manager with 10+ years leading creative campaigns, branded activations, and large-scale events. Expert in aligning brand vision with execution, driving cross-functional collaboration, and delivering high-impact experiences that engage audiences and strengthen ROI. 

PORTFOLIO PURPOSE

This portfolio showcases my expertise in managing partnerships and executing high-profile events. Through case studies, metrics, and visuals, you’ll see how I bring creativity, collaboration, and strategic thinking to every project. The events highlighted below are just a glimpse of my extensive experience in event production and partnerships.

NIKE + AFTER:MILES AT THE BROOKLYN MILE
EXPERIENTIAL EVENT

Objective: To create a dynamic and inclusive post-race experience that celebrates Brooklyn Mile participants, fostering community connection and brand loyalty through innovative recovery amenities, entertainment, and exclusive engagement opportunities. The event will highlight Nike's new Pegasus sneaker, offering runners a firsthand experience with its features through product showcases, trial opportunities, and brand storytelling integrated into the celebration.

Theme: Post-race recovery celebration for runners.

Role:

• Event Lead: Oversaw the planning, coordination, and execution of the event.

• Partnership Manager: Managed the collaboration with Nike to integrate brand messaging, product showcases, and activations.

• Brand Activation Specialist: Focused on highlighting the Nike Pegasus sneaker through interactive and engaging experiences.

• Guest Experience Coordinator: Ensured an exceptional and inclusive experience for all participants, with a focus on recovery and community engagement.

Partnerships: Nike, Hyperice, DJs

Actions Taken: 

• Met with different stakeholders to align on objectives, branding, and creative direction, then evaluated participation, social media impact, and feedback to guide future event strategies.

• Coordinated Nike’s Pegasus product showcase with trials and demos for runners.

• Set up a Hyperice-powered recovery lounge offering post-race therapy.

• Organized entertainment, securing DJ talent to maintain the celebratory vibe.

• Designed branded spaces and activations to showcase Nike and product messaging.

• Provided engagement opportunities, including photo moments and interactive elements.

• Managed guest check-ins and ensured smooth transitions between event areas.

Results: 

• Attendance: 500+ rsvps

• Engagement: 150+ tagged posts and stories from attendees

• Brand Interaction: 100+ product trials; with 70% of attendees visiting the Nike Pegasus showcase

• Recovery Services Used: 100+ recovery participants

• Follow-Up Engagement: 40% of guests were new to AFTER:MILES; 60% of guests attended a previous AFTER:MILES event

ADIDAS + AFTER:MILES
NYC MARATHON EXPERIENTIAL EVENT

Objective: To deliver a premium post-marathon celebration for NYC runners, offering a holistic recovery experience, brand engagement, and community connection. The event highlighted Adidas’ innovation through the Adizero Adios Pro 2 launch, featuring a recovery lounge in partnership with Hyperice, celebrity DJs, medal engraving, and a branded photo moment to commemorate the occasion.

Theme: Post-marathon recovery celebration for runners.

Role:

• Event Manager: Leading the planning and execution of the post-marathon after party.

• Partnership Lead: Coordinating all aspects of the collaboration between AFTER:MILES and Adidas, including logistics and brand activation.

• Brand Integration: Strategically showcasing Adidas’ new product (Adizero Adios Pro 2) and integrating it with the overall event experience. Partnered with Michelob ULTRA for an open bar takeover, introducing attendees to their three new flavors and enhancing the celebratory atmosphere.

• Guest Experience: Ensuring a seamless and enjoyable recovery experience for all attendees while maintaining strong brand presence.

Partnerships: adidas, Michelob ULTRA, Hyperice, & Celebrity DJs

Actions Taken:

• Met with different stakeholders to align on objectives, branding, and creative direction, then evaluated participation, social media impact, and feedback to guide future event strategies.

• Coordinated venue selection, setup, and logistics for seamless event flow.

• Showcased the Adizero Adios Pro 2 through product displays, trials, and storytelling.

• Collaborated with Hyperice to create a recovery-focused environment with state-of-the-art equipment.

• Secured celebrity DJs to energize the crowd and set a celebratory tone.

• Organized medal engraving stations for personalized race mementos.

• Designed a branded photo moment to boost social media engagement and reinforce the Adidas brand.

• Managed event marketing to ensure Adidas’ key messages were highlighted.

Results: 

• Attendance: 1200+ rsvps

• Engagement: 200+ tagged posts and stories from attendees

• Brand Interaction: 1000 cans of Michelob ULTRA given out; with 80% of attendees signing up to adidas' running community, adidas Runners NYC

• Recovery Services Used: 250 recovery participants

• Medals Engraved: 340 medals engraved

• Follow-Up Engagement: 20% of guests were new to AFTER:MILES; 80% of guests attended a previous AFTER:MILES event

RED BULL + AFTER:MILES
NYC MARATHON EXPERIENTIAL EVENT

Objective: To create an unforgettable post-marathon experience for NYC runners, blending recovery, celebration, and brand engagement. The event aimed to provide athletes with a rejuvenating space through a recovery lounge powered by Hyperice, exclusive entertainment by celebrity DJs, and interactive activations featuring Red Bull products, medal engraving, and engaging photo moments.

Theme: Post-marathon recovery celebration for runners.

Role: 

• Event Lead: Overseeing all aspects of the event from planning to execution.

• Partnership Manager: Coordinating with Red Bull, Hyperice, celebrity DJs and other stakeholders.

• Brand Integration: Ensuring seamless brand messaging for Red Bull and Hyperice throughout the event.

• Guest Experience: Ensuring an exceptional experience for runners through recovery services, entertainment, and event flow.

Partnerships: Red Bull, Hyperice, & Celebrity DJs

Actions Taken: 

• Met with different stakeholders to align on objectives, branding, and creative direction, then evaluated participation, social media impact, and feedback to guide future event strategies.

• Secured venue, coordinated logistics, and arranged all event spaces, including the recovery lounge and photo moment.

• Worked with Hyperice to set up recovery zones with compression boots and other equipment.

• Partnered with Red Bull to provide branded product samples and DJ support, ensuring their integration into the event.

• Managed talent selection, booking celebrity DJs, and coordinating their performances.

• Organized on-site medal engraving, ensuring personalized keepsakes for runners.

• Designed and implemented the branded photo moment for guests to capture memories and amplify social media engagement.

Results: 

• Attendance: 1400 rsvps

• Engagement: 250+ tagged posts and stories from attendees

• Brand Interaction: 1000+ cans of Red Bull given out

• Recovery Services Used: 200+ recovery participants

• Medals Engraved: 300 medals engraved

• Follow-Up Engagement: 35% of guests were new to AFTER:MILES; 65% of guests attended a previous AFTER:MILES event

CONCEPTS X ADIDAS RUNNING

BOSTON MARATHON WELLNESS VIP EXPERIENCE

Objective: To curate an exclusive VIP recovery experience at Remedy Place for running enthusiasts, celebrating the evolution of running culture by emphasizing the importance of rest, recovery, and holistic wellness.

Theme: Pre-marathon wellness immersion for VIP guests and athletes

Role:

• Event Planning & Coordination: Directed end-to-end logistics at Remedy Place, ensuring seamless guest flow across treatments and activations.

• Partnership Management: Worked closely with Concepts and Remedy Place to align recovery offerings with Adidas Running’s brand narrative.

• Program Development: Designed a curated recovery journey including ice baths, IV drips, and breathwork sessions tailored to runners’ post-race needs.

• Talent Engagement: Coordinated with wellness practitioners and facilitators to guide guests through the recovery sessions.

• Brand Activation: Integrated Adidas product touchpoints and storytelling into the wellness journey to reinforce the brand’s commitment to holistic athlete care.

• Guest Experience: Delivered a premium, white-glove experience ensuring every guest felt prioritized, rejuvenated, and connected to the Adidas brand.

Partnerships: Concepts, Adidas Running, & Remedy Place

Actions Taken: 

• Aligned stakeholders (Adidas Running, Concepts, Remedy Place) on objectives, creative direction, and recovery offerings.

• Coordinated scheduling of VIP treatments and seamless guest check-in.

• Integrated wellness programming with Adidas Running’s brand messaging.

• Designed social media moments and photo touchpoints to amplify visibility.

• Managed on-site execution and real-time guest flow.

Results: 

• Attendance: 75 VIP guests

• Engagement: 60+ social posts and tagged stories during and after the experience

• Brand Interaction: 90% of attendees participated in at least one branded recovery activation

• Guest Satisfaction: Post-event survey showed 95% felt the experience elevated their perception of Adidas Running

• Cultural Impact: Reinforced Adidas’ positioning at the intersection of performance, wellness, and lifestyle

SOHO HOUSE + AFTER:MILES

RUNNER'S HOSPITALITY

Objective: To curate an exclusive wellness and influencer experience for Soho House members by combining a guided run with post-run recovery amenities and a social mixer. The event aims to foster connections among members, promote an active lifestyle, and reinforce Soho House's commitment to offering unique, community-driven experiences.

Theme: Member-only 5k run and mixer event

Role:

• Event Planning & Coordination: Overseeing the logistics of the run and mixer, ensuring a seamless flow from start to finish.

• Partnership Management: Collaborating with Soho House to align on event objectives, member engagement, and brand integration.

• Program Development: Designing the run route, recovery amenities, and post-event activities that align with Soho House’s lifestyle and brand.

• Talent Engagement: Curating the run experience, potentially selecting a run leader or coach, and managing any guest hosts or speakers.

• Brand Activation: Integrating any product placements, exclusive offerings, or brand messaging to enhance the partnership with Soho House.

• Guest Experience: Ensuring members feel valued and engaged throughout the event, from check-in to the mixer.

Partnerships: Soho House

Actions Taken: 

• Met with different stakeholders to align on objectives, branding, and creative direction, then evaluated participation, social media impact, and feedback to guide future event strategies.

• Coordinated logistics for the run route and mixer setup.

• Collaborated with Soho House to tailor the event experience.

• Secured recovery amenities for participants.

• Engaged run leaders and managed event flow.

• Integrated brand messaging and managed guest check-in.

Results: 

• Attendance: 250 rsvps

• Engagement: 90 tagged posts and stories from attendees

• Brand Interaction: 100 guests engaged in the photo moment with Soho House branding 

• Recovery Services Used: 40 recovery participants

• Follow-Up Engagement: 100% of guests attended were new to AFTER:MILES

THANK YOU
◡̈

ADAM FRANCIQUE