A Bit about YouTube SEO
According to ranking by Alexa, YouTube is ranked second in receiving internet traffic after Google. Hence, it’s a no brainer that YouTube is the very platform should be used for SEO advantage. However, many people treat this website as just another social media platform. It isn’t. It is not the platform which is specifically used for posting the content. It can be used for optimizing the content as well. You may be able to find a video with millions of view and then find a video of same kind with less than thousand views.
It demonstrates the fact that videos actually need to be optimized in order to gather views. And since there weren’t any discussions about involving YouTube in SEO process, there are millions of old videos which can be optimized. Hence, if you are publishing videos from the past and doing so in order to promote brands and products, there are some simple tactics you can work on in order to boost the incoming views of your videos.
Work on the basics first
Since YouTube is a search engine which ranks videos based on certain criteria. The first thing, of course, is the keyword research. Before you publish your content into YouTube, you have to make sure that the keywords you are using explain the video quite well. The competition factor and the popularity of keywords are also the aspects you will have to take into consideration.
Now when you have your content published in YouTube, you have to make sure that you track the progress of your videos against certain keywords. This work needs to be done in the same way as that of Google. Good news is that there are plenty of free and paid tools available that can help you track the progress of your videos on YouTube.
Thirdly, you will have to work on consistency in creating the quality. Having that said, you should know about the formula of creating the content which stands out in the crowd. This way, you will be able to make the videos which would give your video channel the boost it needs.
Optimization mainly starts with the title. While too lengthy titles are not good for any kind of SEO, shortest ones also fail to grab attention. The title needs to give an overview about the video. Again, keyword research plays huge role in creating title because you will need to optimize the video to make it searchable, and video search on YouTube also looks at the titles.
Apart from titles, thumbnail images also play important role. While this factor is not exactly the optimization, it draws user attention when a video is searched. There could be a lot of videos in the search results. If the thumbnail is not attractive, user may look towards other videos.