Industry Experience

Providing marketing expertise for students and local businesses in Dallas, Texas, USA.

Contact Me

Marketing professional passionate about technology and ethical business practices.

I began my career in advertising over 25 years ago after receiving my Bachelors degree from Purdue University in Communications-Advertising, with a minor in Art & Design and English. I have an eye for design and a passion for writing, but I accept that strategy is my real strength.

After working for several years on the agency side, I decided my clients were having the real fun, so I returned to Purdue to get my MBA.

I’ve lived in Dallas since graduating in 1998. I’ve worked for both startup and Fortune 500 companies in a wide variety of industries including retail, healthcare, service, entertainment, events, real estate, manufacturing and telecommunications – always with a keen eye on new media, and emerging business models.

Company/Brand Experience

  • Abby Marketing, Owner/Consultant 2004 to present

  • Mary Kay, Global Marketing, 2011-2012

  • Zales, Marketing & Partnerships 2004-2011

  • Match.com, Director Marketing Events 2004

  • Beckett, Marketing Strategy, 2002 – 2004

  • Blockbuster, Director of New Media Marketing 2000-2001

  • iCelebrate.com, Marketing Director 1999-2000

  • GTE Directories, Supervisor Marketing Communications, 1998-1999

  • Krannert School of Business, Assistant to the Director, 1996-1998

  • Prisunic, Marketing Department 1997

  • Tassani & Paglia Advertising, Account Management, 1992-1994

  • C-Span, Publications & Promotions, 1991

  • Weitzman/Livingston Advertising, Creative 1991

  • Long & Foster Real Estate, Advertising Specialist, 1989-1990


Expertise

  • Strategic marketing planning

  • Market research and competitive analysis

  • Branding and communications

  • E-commerce and digital marketing

  • Social media and public relations

  • Database marketing and email strategy

  • Customer relationship management

  • Affiliate marketing and partnerships

  • Creative writing and design

  • Sales and promotion development

  • Event planning and management

Education

Master of Science in Management (Krannert MBA) - Marketing

Purdue University, West Lafayette, Indiana

Bachelor of Arts - Advertising

Purdue University, West Lafayette, Indiana

Cambridge CELTA Certification

University of Texas at Austin