Rainbow Crepes
Rainbow Crepes
(Please note that the company described in this project is fictitious)
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The design was for an order customisation mobile application. Rainbow Crepes (RCJ) is a well-known food truck chain stationed at 15 streets in Japan. RCJ currently only offers a fixed menu of 15 crepe varieties: 10 sweet varieties and 5 savoury varieties. Their target users are people of all ages, especially those of the working age. They believe their customers would like to place customised orders for crepes.
The design was for an order customisation mobile application. Rainbow Crepes (RCJ) is a well-known food truck chain stationed at 15 streets in Japan. RCJ currently only offers a fixed menu of 15 crepe varieties: 10 sweet varieties and 5 savoury varieties. Their target users are people of all ages, especially those of the working age. They believe their customers would like to place customised orders for crepes.
My Role:
My Role:
UX researcher & product designer leading the app design from conception to delivery.
My Goal:
My Goal:
Design and develop a mobile application for RCJ food trucks. App features could include the menu, order customisation, payment portals, etc.
Key Challenges:
Key Challenges:
My key challenge was identifying the best users to include in the usability studies, while ensuring that these users are a good representation of the target audience.
Key Learnings:
Key Learnings:
My key learning is the value of usability studies. I was able to gather numerous valuable insights from a diverse range of users which allowed me to improve the designs.
I conducted user interviews to gather insights about customer preferences. My primary assumption was to see if customers would like to customize their crepes. Based on the research, this assumption was validated. Customers enjoy the menu options available at the moment but are also keen to explore other varieties if available.
I conducted user interviews to gather insights about customer preferences. My primary assumption was to see if customers would like to customize their crepes. Based on the research, this assumption was validated. Customers enjoy the menu options available at the moment but are also keen to explore other varieties if available.
The primary user group was identified as single, young adults who enjoy visiting the truck with close friends. Other user challenges identified included waiting times to place an order, waiting times to collect the order and lack of beverage menu options. Shown below is my understanding of the target user groups based on the research study.
The primary user group was identified as single, young adults who enjoy visiting the truck with close friends. Other user challenges identified included waiting times to place an order, waiting times to collect the order and lack of beverage menu options. Shown below is my understanding of the target user groups based on the research study.
I did a quick ideation exercise to come up with ideas for how to address the designs (shown in the paper sketches on the left). Paper wireframes were further sketched out to view the add to cart process, taking into consideration options for placing pick-up or delivery orders.
I did a quick ideation exercise to come up with ideas for how to address the designs (shown in the paper sketches on the left). Paper wireframes were further sketched out to view the add to cart process, taking into consideration options for placing pick-up or delivery orders.
I then created the initial designs for the vaccine app. These digital wireframes focus on the add to cart process.
Note: The low-fidelity prototype can be viewed here
Usability studies were conducted at two stages. The first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed elements that needed refining. Feedback from the usability studies helped guide the designs from wireframes to mockups.
Usability studies were conducted at two stages. The first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed elements that needed refining. Feedback from the usability studies helped guide the designs from wireframes to mockups.
Mockups were designed to view the complete add to cart process for the app. High-fidelity prototypes were also created for the primary user flow to add to cart.
Mockups were designed to view the complete add to cart process for the app. High-fidelity prototypes were also created for the primary user flow to add to cart.
Note: The high-fidelity prototype can be viewed here
Next steps for the project have also been recommended to the client. These could include the following
Next steps for the project have also been recommended to the client. These could include the following
Conduct a design critique session for feedback from product designers
Conduct another round of usability studies to validate if all user pain points addressed
Conduct further user research to determine new areas of need
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