Hi, I'm Aashi.
Consultant at KPMG | MBA - Business Analytics (Rank 1)
Hi, I'm Aashi.
Consultant at KPMG | MBA - Business Analytics (Rank 1)
Leveraging my experience at KPMG Business consulting & Trafigura (Commodity trading).
I specialize in market research, strategic analysis, investor presentations, and executive-level storytelling that helps businesses make informed decisions and communicate complex ideas with clarity.
University Medal Holder: Rank 1 (Hightest CGPA) & All Rounder Performer MBA Batch (2023-25)
Dean's List : Top 0.1% of MBA Batch (2023-2025)
KPMG Rising Star Award, 2026
Recognized as KPMG's Rising Star for delivering high-impact work, taking initiatives and consistently exceeding expectations on client engagements.
Rank 1: University Medal Holder CGPA: 9.2, BBA Batch (2019-22)
IIT Bombay: National Finalist Business case competition (Top 5)
PAN IIM WMC : Research paper on Sustainable Investments.
IIM Lucknow: 2nd position
Debating & negotiation competition
Speaker at Disrupt or be disrupted - Business World
3rd position: AITH by world communication council, London, UK
MICA Ahm: National Finalist Business case competition (Top 5)
Winner of Business panel discussion, SoB, UPES.
IMS Gzb : 2nd position in Pulse- Impromptu speech competition.
Project poster: Impact of EV Penetration on Indian Power Grid
Impact of EV Penetration on Indian Power Grid
Automated EV data extraction using SQL, cutting processing time by 30%
Forecasted a 1023% rise in EV penetration by 2030, aligning with a projected ~ 2 % increase in grid load.
Project poster: Traditional Electricity Meter Recycling (GoI RDSS)
Traditional Electricity Meter Recycling (GoI RDSS)
Performed teardown benchmarking of traditional electricity meter & gap analysis, proposing measures to boost recycling efficiency by 35%.
Gathered primary data using qualitative methods, enhancing policy compliance with GoI recycling targets.
Greenwashing: It's not just misleading; it's harmful.
This presentation sheds light on the tactics used to create a false sense of environmental responsibility, urging for a shift towards authentic sustainability efforts.
Built a data insights dashboard for Taj Dubai, highlighting 2023 tourism trends and sustainability performance.
The dashboard identifies India and Oman as key source markets, supports geo-targeted marketing strategies, and showcases Paathya-led green energy initiatives to position Taj as an eco-luxury brand.
Conducted sentiment analysis on 5,000+ guest reviews for Taj Dubai using Python and Excel to extract insights across key service touchpoints. Identified top-performing areas and pain points to drive actionable improvements.
Proposed marketing strategies for Christmas and New Year, including AR-based guest experiences and a Metaverse lounge, backed by detailed cost-benefit analysis to enhance guest engagement and brand positioning.
Teardown Benchmarking of Traditional Electricity Meters for Recycling
Conducted a detailed teardown analysis of traditional electricity meters to assess their composition.
The study aimed to explore potential recycling practices, particularly focusing on materials and components, while also examining current recycling methods prevalent in the unorganized sector for responsible disposal.
A holistic view of ONGC's current operations, financial health, competitive stance, and future strategies.
It highlights ONGC Videsh's global impact, the benefits of digitalization and technology, environmental responsibilities, and future investments in renewables.
Offers valuable insights for stakeholders, investors, and policymakers interested in the evolving dynamics of India's energy sector.
Exploring India's potential to outpace China by focusing on critical economic indicators: per capita GDP, FDI inflow, and gross fixed capital formation.
By examining these metrics, we assess India's growth trajectory and its ability to challenge China's dominant position in the global economy.
This presentation explores OCEN, using Swiggy as a case study to show how the food delivery app also acts as a credit provider to partner restaurants,.
Demonstrating the transformative potential of integrating credit enablement into various platforms.
IIM- Calcutta: National Case Competition (Rank 4)
In the FMCG sector, how integrating ESG principles with AI can drive sustainability and efficiency.
ESG ensures responsible practices, while AI optimizes supply chains and predicts consumer behavior. Together, they help reduce waste, improve decision-making, and enhance operational sustainability. Detailed analysis shared in the PPT.
IIT Bombay (National Finalist): New Age technologies redefining the Ed-Tech Landscape
Analyzed the repositioning of New Age Technologies (NAT) is driving personalized learning experiences, adaptive assessments, and immersive virtual classrooms.
The project includes marketing strategies like targeted digital campaigns and platform personalization, while financial implications focused on ROI, cost-efficiency, and long-term revenue models for sustainable growth.
Marketing solution for LIC using AI tools.
Designed a branding & marketing strategy for LIC to integrating AI tools into its app which can enhance customer satisfaction and user experience.
AI-powered chatbots can provide instant policy support, while predictive analytics can offer personalized policy recommendations based on individual needs. Leveraging AI for automated claim processing and real-time updates ensures smoother customer interactions.
Auto Component Market for Petrol and EV Parts
Conducted a comprehensive analysis for a North Indian startup planning to manufacture petrol and EV parts. The study assessed investment needs, breakeven timelines, and profitability projections over the next four years.
Portfolio and competitor analysis, along with cost and revenue assessment, were performed using the VTDF model.
Key Insights from Statistical Analysis
Emphasized that 75% of problems are solved through accurate problem definition and decomposition. Covered the four stages of analytics, the importance of understanding data types, the analytical process, and hypothesis testing. Also highlighted the utility of box plots for identifying data distribution and outliers.
Is the future electric?
EVs are becoming mainstream with improved efficiency, longer ranges, and faster charging. As infrastructure expands & acceptance grows, electric vehicles are set to transform transportation and drive environmental sustainability, but is EV the ultimate road to sustainability?
Exploring Gamification for the Preservation of Indian Art and Culture
This project focused on the role of gamification in promoting Indian art and culture, particularly Warli art. Game elements were designed based on Warli motifs, and gameplay was developed involving players inscribed in Warli art.
Hypothesis validation was achieved through statistical analysis, using sentiment analysis with the VADER library, panda profiling, and SPSS.