CBD Advertising - A Guide to Native Ad Platforms

CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.

Get Your CBD Products Seen with Native Advertising

Ongoing legal ambiguities make CBD advertising challenging through normal channels.

America has long had an ambiguous relationship with the cannabis plants. Hemp has been used throughout the US for clothing and oil since the 17th Century; Congress even published a report in 2019 acknowledging its many practical uses

Yet the molecular similarities between the naturally occurring CBD and THC compounds have led to confusion and suspicion among people unfamiliar with hemp plants. Even though CBD is legal, sections of society aren’t willing to acknowledge that the human body is packed with receptors that exist specifically to bind with CBD.

You’re probably no stranger to the fact that this has led to big challenges in promoting your CBD-infused health or beauty products.

Fortunately, there’s a way around these restrictions. CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain, Content.ad, and Revcontent, allowing you to promote products that wouldn’t otherwise be seen on conventional channels.

Native ads are an ingenious way to position your CBD range in front of large audiences, but you have to be discreet when you structure your ads and landing pages. If you’d like more advice on how Brax can bring multiple native ad campaigns into one place, contact us for advice on marketing your CBD brand online.