Last Updated: April 19, 2026
This Privacy Policy explains how Effectly ("Company", "we", "our", or "us") collects, uses, discloses, and safeguards limited technical information when you use our mobile application (the "Service"). Please read this Privacy Policy carefully. By using the Service, you agree to the practices described below.
Application Name: Effectly
Company: Effectly
Contact Email: support@higgsify.com
Effectly is designed with a privacy-first approach. We do not require user accounts, and we do not collect personal identifiers such as your name, email address, phone number, or login credentials.
We only collect data strictly necessary to operate the application.
We do NOT collect or store:
Names
Email addresses (unless you contact support)
Phone numbers
Passwords
Government identifiers
Contact lists
The app may use a device-generated App Instance ID and platform subscription status to operate core features without identifying you personally.
We do not attempt to link identifiers to your real-world identity.
When you use Effectly, you may upload photos or videos that could contain faces or personal content.
Photos you choose to upload
Videos you choose to upload
Media data required for AI processing1
Generated output images or videos
Biometric identifiers
Facial recognition data
Face geometry
Identity verification data
Effectly does not perform facial recognition and does not attempt to identify any person appearing in uploaded media.
Media is used only to:
Apply AI image effects
Apply AI video effects
Generate transformed content
Enhance media quality
Display content inside your in-app library
We do not use your media for advertising, profiling, unrelated AI training, or user tracking.
To maintain reliability and performance, we may automatically collect limited technical information, including:
Device type and model
Operating system
App version
Anonymous device identifiers
IP address
Crash diagnostics
Basic usage data
This data cannot reasonably identify you personally.
We use limited data only to:
Provide and operate the Service
Process requested media
Enable premium/subscription features
Maintain app stability and performance
Detect bugs and prevent abuse
Improve features and user experience
Comply with legal obligations
We do not sell, rent, or trade user data.
We retain data only as long as necessary to deliver the Service.
Uploaded files may be processed and automatically deleted shortly after generation.
We do not permanently store original uploaded media unless needed for app features.
Generated images/videos may be stored temporarily for user access.
Unused generated content may be periodically removed from our systems.
You may delete supported content within the app at any time.
Effectly currently does not use Google AdMob or third-party advertising networks.
We may use limited analytics or crash reporting tools to improve app stability and performance.
If advertising services are added in the future, this Privacy Policy will be updated accordingly.
We do not sell your data.
We may share limited data only in the following situations:
Trusted providers supporting hosting, subscriptions, cloud storage, analytics, or AI processing.
If Effectly is involved in a merger, acquisition, or asset sale.
When required by law or valid governmental request.
We use industry-standard safeguards such as encrypted transmission and secure cloud systems.
However, no method of storage or transmission is completely secure.
Effectly is not directed to children under age 13, and we do not knowingly collect personal data from children.
Depending on your location, you may have rights to request access to or deletion of data associated with your device.
To make a request, contact us at the email below.
The Service may contain links to third-party websites or services. We are not responsible for their privacy practices.
We may update this Privacy Policy periodically. The updated version will revise the "Last Updated" date.
Continued use of the Service means acceptance of the updated policy.
If you have questions regarding this Privacy Policy:
support@higgsify.com
This Privacy Policy is structured to align with common Apple App Store and Google Play requirements for apps that process photos/videos and use AI technologies.