ACADEMIC EXPERIENCE

Professor Emeritus, Fogelman College of Business & Economics, University of Memphis, 2020-Present.

Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, 2016-2020.

George Johnson Research Fellow and Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, 2012-2015.

Palmer Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, 2011-2012. 

First Tennessee Professor and Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, 2008–2011.

Palmer Research Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, 2006-2007. 

Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, September 2001 – 2006.

Professor of Marketing and Dean, College of Administrative Sciences & Economics, Koç University, Istanbul, January 2000 – August 2001.  Responsibilities included recruitment of faculty, development of faculty evaluation guidelines, guiding curriculum development and implementation processes. 

Professor of Marketing, Fogelman College of Business & Economics, University of Memphis, Fall 1999.

Associate Dean for Faculty, Fogelman College of Business & Economics, University of Memphis, July 1997-August 1999.

Associate Dean for Academic Programs, Fogelman College of Business & Economics, University of Memphis, August 1995-July 1997. 

Professor and Interim Chair of Marketing Department, Fogelman College of Business & Economics, University of Memphis, 1993-1995.

Associate Professor and Interim Chair of Marketing Department, Fogelman College of Business & Economics, Memphis State University, 1992-1993. 

Associate Professor of Marketing, Fogelman College of Business & Economics, Memphis State University, 1991-1992.

Assistant Professor of Marketing, Fogelman College of Business & Economics, Memphis State University, Memphis, Tennessee, 1986 to 1991.

Visiting Assistant Professor, Department of Marketing, Memphis State University, 1985-1986. 

Teaching assignments as a full-time faculty member included undergraduate and graduate Marketing Research, International Marketing, Consumer Behavior, Services Marketing, and Principles of Marketing. Developed and taught three Ph.D. courses – Measurement and Structural Equation Modeling, Marketing Models, and Seminar in the Development and Measurement of Quality.  Developed and taught two master's level courses – Marketing Research for the International MBA Program and Market Driven Quality. 

Instructor and Graduate Assistant, the University of Alabama, Tuscaloosa, Alabama, 1981 to 1985.  Teaching duties included Calculus, Statistics and Marketing Research.

BUSINESS EXPERIENCE

AIESEC Internship, University of Alabama, Tuscaloosa, Alabama, December 1978-1980.

AIESEC Internship, Coast Federal Savings and Loan Association, Sarasota, FL, 9/1978-12/1978.

Production Manager, OMSA Corrugated Board Manuf., Inc., Istanbul, Turkey, 1973 to 1978.

Construction Supervisor, Ugur Construction Co., Istanbul, Turkey, 1970 to 1973.

Lieutenant, Turkish Navy, 1968-1970. 

REFEREED JOURNAL ARTICLES

Jaramillo, Susana, George Deitz , John D. Hansen , and Emin Babakus  (2023), "Taking the measure of net promoter score: An assessment of construct and predictive validity,"  International Journal of Market Research,  0 (0), 1–25 .

Sen, Sandipan S., Aliosha Alexandrov, Subhash Jha, William C. McDowell, and Emin Babakus  (2023), "Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition," Review of Managerial Science, 17,  615–1643 .

Oakley, Jared , Alan Bush, William Moncrief, and Emin Babakus (2021), "The Role of Customer Entertainment in B2B Sales Strategy: Comparative Insights from Professional Buyers and Salespeople, Industrial Marketing Management, 92  (January), 190-201.

Deitz, George, John D. Hansen, Tom DeCarlo, and Emin Babakus (2021) , "How Store Managers’ Employee Climate Perceptions Affect Frontline Employee, Customer and Store Performance Outcomes: An Examination in the Small-Store Setting", European Journal of Marketing,  55 (10), 2620-2648.

Karatepe, Osman M., Ugur Yavas, Emin Babakus, and George D. Deitz (2018), “The Effects of Organizational and Personal Resources on Stress, Engagement, and Job Outcomes,” International Journal of Hospitality Management, 74 (August), 147-161.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2018), “Does Positive Affectivity Moderate the Effect of Burnout on Job Outcomes? An Empirical Investigation among Hotel Employees,” Journal of Human Resources in Hospitality and Tourism, 17 (3), 360-374.

Babakus, Emin, Ugur Yavas, and Osman M. Karatepe (2017), “Work Engagement and Turnover Intentions: Correlates and Customer Orientation as a Moderator,” International Journal of Contemporary Hospitality Management, 29 (6), 1580-1598.

Jha, Subhash, M. S. Balaji, Ugur Yavas, and Emin Babakus (2017), "Effects of Frontline Employee Role Overload on Customer Responses and Sales Performance: Moderator and Mediators" European Journal of Marketing, 51 (2), 282-303 (lead article) (selected as Highly Commended Paper in the 2018 Emerald Literati Awards for Excellence).

Yavas, Ugur, Emin Babakus, Kevin W. Westbrook, Cori C. Grant, George D. Deitz, and Ed Rafalski, (2016), “An Investigation of Service Quality-Willingness to Recommend Relationship Across Patient and Hospital Characteristics,” Journal of Health Management, 18 (1), 49-69.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2015), “Gender-Choice Behavior Linkages: An Investigation in the Hospitality Industry,” Tourism and Hospitality Management, 21 (2), 191-201.

Sengupta, Aditi S., Ugur Yavas, and Emin Babakus (2015), “Interactive Effects of Personal and Organizational Resources on Frontline Bank Employees’ Job Outcomes: The Mediating Role of Person-Job Fit,” International Journal of Bank Marketing, 33 (7), 884-903.

Yavas, Ugur, Subhash Jha, and Emin Babakus (2015), “Relative Effects of Leadership and Technology on Bank Employees’ Job Outcomes,” Services Marketing Quarterly, 36 (2), 173-187.

Westbrook, Kevin W., Cori C. Grant, Ed Rafalski, and Emin Babakus (2015), "Patient-Family Centered Care:  Measuring Perceived Service Quality Following a Critical Care Services Experience" Journal of Health Management, 17 (3) 304–315.

Nejad, Mohammad, G., Mehdi Amini, and Emin Babakus (2015), “Success Factors in Product Seeding: The Role of Homophily,” Journal of Retailing, 91 (1), 68–88.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2014), “Exploring the Role of Organisational and Personal Resources in Explaining Nurse Performance in Public Hospitals in the Turkish Republic of Northern Cyprus,” Journal of Health Management, 16 (1), 1-12 (lead article).

Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, B.N. Srivastava, and Mansoo Shin (2014), “Work–Family Conflict in Four National Contexts: A Closer Look at the Role of Individualism–Collectivism,” International Journal of Cross Cultural Management, 14 (2), 139–159. 

Yavas, Ugur, Emin Babakus, George D. Deitz, and Subhash Jha (2014), "Correlates of Customer Loyalty to Financial Institutions: A Case Study," Journal of Consumer Marketing, 31 (3), 218–227.

Westbrook, Kevin W., Emin Babakus, and Cori C. Grant (2014), “Measuring Patient-Perceived Hospital Service Quality:  Validity and Managerial Usefulness of HCAHPS Scales,” Health Marketing Quarterly, 31 (2), 97-114 (This article is included in an online article collection featuring the most downloaded articles published in Routledge Social Sciences journals in 2014. The collection features the top three most downloaded articles in 2014 in each Routledge Social Sciences journal).

Yavas, Ugur, Osman M. Karatepe and Emin Babakus (2014), “Exploring the Role of Organisational and Personal Resources in Explaining Nurse Performance in Public Hospitals in the Turkish Republic of Northern Cyprus,” Journal of Health Management, 16 (1), 1-12 (lead article).

Collier, Joel E., Daniel L. Sherrell, Emin Babakus, and Alisha B. Horky (2014), “Understanding the Differences of Public and Private Self-Service Technology,” Journal of Services Marketing, 28 (1), 60-70.

Billing, Tejinder K., Rabi S. Bhagat, Emin Babakus, Balaji Krishnan, David L. Ford Jr., B. N. Srivastava, Ujvala Rajadhyaksha, Mannsoo Shin, Ben Kuo, Catherine Kwantes Bernadette Setiadi, and Aizzat Mohd. Nasurdin (2014), “Work-Family Conflict and Psychological Strain: The Moderating Role of Decision Latitude in Five National Contexts,” Applied Psychology: An International Review, 63 (1), 62-95.

Nejad, Mohammad G., Daniel L. Sherrell and Emin Babakus (2014), “Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review,” Journal of Marketing Theory and Practice, 22 (2), 187–209.

Mangold, W. Glynn, Emin Babakus, Katherine T. Smith (2014), “Trust and the Online Conversation: The Case of Online Reviews,” International Journal of Internet Marketing and Advertising, 8 (2), 143-160.

Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus (2013),”The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth,” Journal of the Academy of Marketing Science. 41 (5), 531-546.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Correlates of Non-Work and Work Satisfaction among Hotel Employees: Implications for Managers,” Journal of Hospitality Marketing and Management, 22 (4), 375-406.

Jha, Subhash, George D. Deitz, Emin Babakus, and Ugur Yavas (2013), “The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty,” Journal of Service Research, 16(2) 155-170.

Yavas, Ugur, Emin Babakus, and Osman M. Karatepe (2013), “Does Hope Moderate the Impact of Job Burnout on Frontline Bank Employees’ In-role and Extra-role Performances?” International Journal of Bank Marketing, 31 (1), 56-70.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Who is Likely to Quit Nursing Jobs? A Study in the Turkish Republic of Northern Cyprus,” Health Marketing Quarterly 30 (1), 80-96.

Billing, Tejinder K., Rabi S. Bhagat, and Emin Babakus (2013), “Task Structure and Work Outcomes: Exploring the Moderating Role of Emphasis on Scheduling,” Management Research Review, 36 (2), 136-152.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2013), “Does Hope Buffer the Impacts of Stress and Exhaustion on Frontline Hotel Employees’ Turnover Intentions?” Tourism, 61 (1), 29-39.

Liu, Gensheng (Jason), Rachna Shah, and Emin Babakus (2012), “A Fine-Grained Examination of Mass Customization’s Impact on Customer Satisfaction,” Decision Sciences, 43 (5), 851-887.

Babakus, Emin and Ugur Yavas (2012), “Customer Orientation as a Buffer against Job Burnout,” The Service Industries Journal, 32 (1/2), 5-16 (lead article). 

Karatepe, Osman M., Emin Babakus, and Ugur Yavas (2012), “Affectivity and Organizational Politics as Antecedents of Burnout among Frontline Hotel Employees,” International Journal of Hospitality Management, 31 (1), 66-75.

Yavas, Ugur, Osman O. Karatepe, and Emin Babakus (2011), "Efficacy of Job and Personal Resources across Psychological and Behavioral Outcomes," Journal of Human Resources in Hospitality and Tourism, 10 (3), 304-314.

Liu, Gensheng (Jason), Mohammad M. Amini, Emin Babakus, and Marla B. Royne Stafford (2011), "Handling Observations with Low Interrater Agreement Values," Journal of Analytical Sciences, Methods and Instrumentation, 1 (2), 9-18.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2011), "Do Customer Orientation and Job Resourcefulness Moderate the Impact of Interrole Conflicts on Frontline Employees’ Performance?" Tourism and Hospitality Research, 11 (2), 148-159.

Yavas, Ugur and Emin Babakus (2011), “Job Demands, Resources, Burnout and Coping Mechanism Relationships,” Services Marketing Quarterly, 32 (3), 199-209.

Babakus, Emin, Ugur Yavas, and Nicholas J. Ashill (2011), “Service Worker Burnout and Turnover Intentions: Roles of Person-Job Fit, Servant Leadership and Customer Orientation,” Services Marketing Quarterly, 32 (1), 17-31.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2011), “Interrole Conflicts in the Hospitality Industry: The Role of Positive Affectivity as an Antidote,” FIU Hospitality Review, 29 (2), 88-103.

Davis, Peter S., Emin Babakus, Paula Danskin Englis, and Tim Pett (2010), “The Influence of CEO Gender on Market Orientation and Performance in Service SMEs,” Journal of Small Business Management, 48 (4), 475-496.

Karatepe, Osman M., A. Sokmen, Ugur Yavas, and Emin Babakus (2010), “Work-Family Conflict and Burnout in Frontline Service Jobs: Direct, Mediating and Moderating Effects,” E + M Economics and Management Journal, 13 (4), 61-72.

Yavas, Ugur, Osman M. Karatepe, and Emin Babakus (2010), "Relative Efficacy of Organizational Support and Personality Traits in Predicting Service Recovery and Job Performances: A study of Frontline Employees in Turkey," Tourism Review, 65 (3), 70-83.

Yavas, Ugur, Emin Babakus, and Nicholas J. Ashill (2010), “Testing a Branch Performance Model in a New Zealand Bank,” Journal of Services Marketing, 24 (5), 369-377.

Pérez-Nordtvedt, Liliana, Emin Babakus, and Ben L. Kedia (2010), “Learning from International Business Affiliates: Developing Resource-Based Learning Capacity through Networks and Knowledge Acquisition,” Journal of International Management, 16 (3), 162-27. 

Yavas, Ugur and Emin Babakus (2010), “Relationships between Organizational Support, Customer Orientation, and Work Outcomes: A Study of Frontline Bank Employees,” International Journal of Bank Marketing, 28 (3), 222-228.

Babakus, Emin, Ugur Yavas, and Nicholas J. Ashill (2009), “The Role of Customer Orientation as a Moderator of the Job Demand – Burnout – Performance Relationship: A Surface-Level Trait Perspective,” Journal of Retailing, 85 (4), 480–492.

Yavas, Ugur and Emin Babakus (2009), “Modeling Patronage behavior: A Tri-Partite Conceptualization,” Journal of Consumer Marketing, 26 (7), 516-526.

Nejad, Mohammad G., Robert D. Evans, Jr., and Emin Babakus (2009), “Alternative Measures of Price Perceptions: Implications for Service Evaluation Models,” Services Marketing Quarterly, 30 (4), 397-417.

Yavas, Ugur and Emin Babakus (2009), “Export Involvement by SMEs: Correlates and Characteristics,” Journal of International Marketing and Marketing Research, 34 (2), 85-95.

Yavas, Ugur and Emin Babakus (2009), “Retail Store Loyalty: A Comparison of Two Customer Segments,” International Journal of Retail and Distribution Management, 37 (6), 477-492 (lead article).

Babakus, Emin, Ugur Yavas, and Osman M. Karatepe (2008), “The Effects of Job Demands, Job Resources and Intrinsic Motivation on Emotional Exhaustion and Turnover Intentions: A Study in the Turkish Hotel Industry,” International Journal of Hospitality and Tourism Administration, 9 (4), 384-404.

Babakus, Emin and Ugur Yavas (2008), “Does Customer Sex Influence the Relationship between Perceived Quality and Share of Wallet?” Journal of Business Research, 61 (9), 974-981.

Yavas, Ugur, Emin Babakus, and Osman M. Karatepe (2008), “Attitudinal and Behavioral Consequences of Work-Family Conflict and Family-Work Conflict: Does Gender Matter?” International Journal of Service Industry Management, 19 (1), 7-31 (lead article).

Karatepe, Osman M., Ugur Yavas, and Emin Babakus (2007), “The Effects of Customer Orientation and Job Resources on Frontline Employees’ Job Outcomes,” Services Marketing Quarterly, 29 (1), 61-79.

Alexandrov, Aliosha, Emin Babakus, and Ugur Yavas (2007), “The Effects of Perceived Management Concern for Frontline Employees and Customers on Turnover Intentions: Moderating Role of Employment Status,” Journal of Service Research, 9 (4), 356-371.

Yavas, Ugur, Emin Babakus, and Nicholas J. Ashill (2007), “Gender-Based Differences in Customer Perceptions of Frontline Employee Performance: A Banking Study in New Zealand,” Services Marketing Quarterly, 28 (3), 117-129.

Yavas, Ugur, Emin Babakus, and Bruce Treadway (2006), “Antecedents of Service Performance Gap: An Empirical Reexamination,” International Journal of Sales & Sales Management, 12 (2), 69-78.

Karatepe, Osman M., Ugur Yavas, Emin Babakus, and Turgay Avci (2006), “Does Gender Moderate the Effects of Role Stress in Frontline Service Jobs?” Journal of Business Research, 59 (10/11), 1087-1093.

Babakus, Emin, Ugur Yavas, and A. Haahti (2006), "Perceived Uncertainty, Networking and Export Performance: A Study of Nordic SMEs," European Business Review, 18 (1), 4-13 (lead article).

Karatepe, Osman M., Ugur Yavas, and Emin Babakus (2005), "Measuring Service Quality of Banks: Scale Development and Validation," Journal of Retailing and Consumer Services, 12, 373-383.

Yavas, Ugur and Emin Babakus (2005), “Dimensions of Hotel Choice Criteria: Congruence between Business and Leisure Travelers,” International Journal of Hospitality Management, 24, 359-367.

Babakus, Emin, Ugur Yavas, and Sevgin Eroglu (2005), “Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions: An Economics of Information Perspective,” Journal of Relationship Marketing, 4 (1/2), 3-20 (lead article).

Yavas, Ugur and Emin Babakus (2005), “Competing for Guests: An Application of Extended Quadrant Analysis,” Journal of Hospitality & Leisure Marketing, 12 (3), 29-44.

Haahti, A., Vivekananda Madupu, Ugur Yavas, and Emin Babakus (2005), "Cooperative Strategy, Knowledge Intensity and Export Performance of Small and Medium Sized Enterprises," Journal of World Business, 40 (2), 124-138.

Babakus, Emin, Sevgin Eroglu, and Ugur Yavas (2004), “Modeling Consumer Choice Behavior: An Application in Banking,” Journal of Services Marketing, 18 (6), 462-470.

Babakus, Emin, T. Bettina Cornwell, Vince Mitchell, and Bodo Schlegemilch (2004), “Reactions to Unethical Consumer Behavior across Six Countries,” Journal of Consumer Marketing, 21 (4), 254-263.

Yavas, Ugur, Osman M. Karatepe, Emin Babakus, and Turgay Avci (2004), “Customer Complaints and Organizational Responses: A study of Hotel Guests in Northern Cyprus,” Journal of Hospitality & Leisure Marketing, 11 (2/3), 31-46. 

Babakus, Emin, Carol C. Bienstock, and James R. Van Scotter (2004), “Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth,” Decision Sciences, 35 (4), 713-737.

Yavas, Ugur, Emin Babakus, and Sevgin Eroglu (2004), “Bank Choice Behavior of Small and Medium-Sized Construction Firms,” Journal of Business & Industrial Marketing, 19 (4), 258-266.

Yavas, Ugur and Emin Babakus (2003), “What Do Guests Look for in a Hotel? A Multi-Attribute Approach,” Services Marketing Quarterly, 25 (2), 1-9 (lead article).

Babakus, Emin, Ugur Yavas, Osman M. Karatepe, and Turgay Avci (2003), “The Effects of Management Commitment to Service Quality on Employees’ Affective and Performance Outcomes,” Journal of the Academy of Marketing Science, 31 (3), 272-286.

Bhagat, Rabi S., David L. Ford, Jr., Michael P. O’Driscoll, Len Frey, Emin Babakus, and Mohale Mohanyele (2001), Do South African Managers Cope Differently from American Managers? A Cross-Cultural Investigation, International Journal of Intercultural Relations, 25, 301-313. 

Moncrief, William C., Emin Babakus, David W. Cravens, and Mark Johnston (2000), "Examining Gender Differences in Field Sales Organizations," Journal of Business Research, 49 (3), 245-257.

Unzicker, Deborah, Kenneth E. Clow and Emin Babakus (2000), “The Role of Organizational Communications on Employee Perceptions of a Firm,” Journal of Professional Services Marketing, 21 (2), 87-103.

Babakus, Emin, David W. Cravens, Mark Johnston, and William C. Moncrief (1999), “The Role of Emotional Exhaustion in Sales Force Attitude and Behavior Relationships, Journal of the Academy of Marketing Science, 27 (1), 58-70.

Inhofe Rapert, Molly, Emin Babakus, and Jeanne Olson (1997), "Transcending Functional Boundaries:  The Cultural, Strategic, and Tactical Domains of Marketing," Health Marketing Quarterly, 15 (2), 33-47.

Moncrief, William C., Emin Babakus, David W. Cravens, and Mark Johnston (1997), "Examining the Antecedents and Consequences of Salesperson Job Stress," European Journal of Marketing, 31 (11/12), 786-798.

Babakus, Emin, David W. Cravens, Ken Grant, Thomas N. Ingram, and Raymond W. LaForge (1996), "Investigating the Relationships between Sales Management Activities, Sales Organization Design, Salesforce Performance, and Sales Organization Effectiveness," International Journal of Research in Marketing, 13, 345-363.

Babakus, Emin, David W. Cravens, Mark Johnston, and William C. Moncrief (1996), "Examining the Role of Organizational Variables in the Salesperson Job Satisfaction Model," Journal of Personal Selling and Sales Management, 16 (3) (Summer), 33-41.

Inhofe Rapert, Molly and Emin Babakus (1996), "Linking Quality and Performance," Journal of Health Care Marketing, 16 (3), 39-43.

Keillor, Bruce D., G. Tomas M. Hult, Robert C. Erffmeyer, and Emin Babakus (1996), "NATID:  The Development and Application of a National Identity Measure," Journal of International Marketing, 4 (2), 57-73.

Babakus, Emin, Dennis Pedrick, and Andrea Richardson (1995), "Assessing Perceived Quality in Industrial Service Settings:  Measure Development and Application," Journal of Business-to-Business Marketing, 2 (3), 47-67.

Yavas, Ugur and Emin Babakus (1995), "Purchasing Involvement in Saudi Arabia: Measure Development and Validation," Journal of International Consumer Marketing, 8 (1), 23-42.

Babakus, Emin, David W. Cravens, Ken Grant, Thomas N. Ingram, and Raymond W. LaForge (1994), "Removing Sales Force Performance Hurdles," Journal of Business & Industrial Marketing, 9 (3), 19-29.

Riecken, Glen, Emin Babakus, and Ugur Yavas (1994), "Facing Resource Attraction Challenges in the Nonprofit Sector:  A Behavioristic Approach to Fund Raising and Volunteer Recruitment," Journal of Professional Services Marketing, 11 (1), 45-70.

Yavas, Ugur, Emin Babakus, and Nejdet Delener (1994), "Family Purchasing Roles in Saudi Arabia: Perspectives From Saudi Wives," Journal of Business Research, 31 (1) (September), 75-86.

Suchard, Hazel T., Michael J. Polonsky, David Bejou, and Emin Babakus (1994), "Payment as a Proxy for Greenness:  The USA, Australia and Hong Kong," Greener Management International, 2 (7), 52-61.

Pedrick, Dennis, Emin Babakus, and Andrea Richardson (1993), "The Value of Qualitative Data in  Quality Improvement Efforts:  The Case of Airline Catering Services," Journal of Services Marketing, 7 (3), 26-35.

Babakus, Emin (1993), "Measuring Service Quality in the Public Utilities:  The Case of Electric, Gas and Water Services," Journal of Nonprofit and Public Sector Marketing, 1 (1), 33-49.

Davis, Peter S., Patrick L. Schul, Emin Babakus, and Dennis Pedrick (1993), "An Examination of the Role of Market Share Position in the Strategy-Performance Equation," Journal of Strategic Marketing, 1 (3), 153-169.

Kochunny, C.M., Emin Babakus, Robert L. Berl, and William Marks (1993), "Schematic Representation of Country Image: Its Effects on Product Evaluations," Journal of International Consumer Marketing, 5 (1), 5-25.

Yavas, Ugur, Glen Riecken, and Emin Babakus (1993), "Perceived Risk and Donation Behavior: An Empirical Analysis," Journal of the Academy of Marketing Science, 21(1), 65-70.

Jackson, William T., George S. Vozikis, and Emin Babakus (1992), "SBI Intervention: An Old Problem – A New Perspective," Journal of Small Business Strategy, 3(2), 15-30.

Babakus, Emin and Gregory W. Boller (1992), "An Empirical Assessment of the SERVQUAL Scale," Journal of Business Research, 24 (3), 253-268. (Identified as the most cited article published in the JBR for the period 1985-1999 in Knight, Gary A., G. Tomas Hult, and R. Edward Bashaw (2000), Research Productivity in the Journal of Business Research: 1985-1999,” 49(3), 303-314).

Babakus, Emin and W. Glynn Mangold (1992), "Adapting the 'SERVQUAL' Scale to Hospital Services: An Empirical Investigation," Health Services Research, 26 (6), 767-786.

Cornwell, T. Bettina, Emin Babakus, George S. Vozikis, and Timothy S. Mescon (1991), Perceptions of Japanese Direct Investment in the U.S.: Views from Three States," Issues in International Business, 7(2), 16-25.

Babakus, Emin, Steven J. Remington, George H. Lucas, Jr., and Carol G. Carnell (1991), "Issues in the Practice of Cosmetic Surgery: Consumers' Use of Information and Perceptions of Service Quality," Journal of Health Care Marketing, 11 (3), 12-18.

Mangold, W. Glynn and Emin Babakus (1991), "Service Quality: The Front-Stage vs. Back-Stage Perspective," Journal of Services Marketing, 5 (4), 59-70.

Cornwell, T. Bettina, A. David Bligh, and Emin Babakus (1991), "Complaint Behavior of Mexican-American Consumers to a Third-Party Agency," Journal of Consumer Affairs, 25 (1), 1-18.

Alexander, Joe F., Patrick L. Schul, and Emin Babakus (1991), "Analyzing Interpersonal Communications in Industrial Marketing Negotiations," Journal of the Academy of Marketing Science, 19 (2), 129-139.

Lucas, George H. Jr., Emin Babakus, and Thomas N. Ingram (1990), "An Empirical Test of the Job Satisfaction Turnover Relationship: Assessing the Role of Performance for Retail Managers," Journal of the Academy of Marketing Science, 18(3), 199-208.

Mangold, W. Glynn and Emin Babakus (1990), "Monitoring Service Quality," Review of Business, 11 (4), 21-31.

Babakus, Emin and Gregory W. Boller (1990), "Confirmatory Factor Analysis of Correlation Matrices: Some Observations on Fit Statistics," Journal of Midwest Marketing, 5, 157-161.

Schul, Patrick L. and Emin Babakus (1988), "An Examination of the Interfirm Power-Conflict Relationship: Effects of Alternative Channel Decision Structures," Journal of Retailing, 64 (4), 381-404.

Babakus, Emin and S. Tamer Cavusgil (1988), "Effectiveness of Hospital Advertising: Some Evidence from the Field," Journal of Hospital Marketing, 2 (2), 63-76.

Tat, Peter, W.A. Cunningham, and E. Babakus (1988), "Consumer Satisfaction With Rebates," Journal of Advertising Research, 28 (4), 45-50.

Babakus, Emin and Carl E. Ferguson, Jr. (1988), "On Choosing the Appropriate Measure of Association When Analyzing Rating Scale Data," Journal of the Academy of Marketing Science, 16 (1), 95-102.

Babakus, Emin, W.A. Cunningham, and Peter Tat (1988), "Coupon Redemption: A Motivational Perspective," Journal of Consumer Marketing, 5 (2), 37-43.

Babakus, Emin and Carl E. Ferguson, Jr. (1987), "Ordinal Data and LISREL: A Note on Significance Level," Journal of Statistical Computation and Simulation, 28 (2), 179-182.

Babakus, Emin, Carl E. Ferguson, Jr., and Karl G. Jöreskog (1987), "The Sensitivity of Confirmatory Maximum Likelihood Factor Analysis to Violations of Measurement Scale and Distributional Assumptions," Journal of Marketing Research, 24 (May), 222-228.

Babakus, Emin, Robert L. Berl, and Nicholas C. Williamson (1987), "Motivating Sales-People: Expectancy or E.R.G. Theory, or Both?" Journal of Midwest Marketing, 2, 148-157.

Babakus, Emin (1987), "Measuring Theoretical Variables: Correspondence Between Data and Statistical Method," Journal of Midwest Marketing, 2, 130-136.

Boya, Unal and Emin Babakus (1986), "Reliability Assessment: Which Index to Use," Journal of Midwest Marketing, 1, 198-206 (Best Paper award at the MMA Annual Meeting).

Research Impact: See https://scholar.google.com/citations?hl=en&user=xFJQqIAAAAAJ

RECOGNITION

George Johnson Research Fellow, Fogelman College, 2012-2013.

Nominated for the University of Memphis Alumni Association Distinguished Research Award, 2012.

Nominated for the University of Memphis Alumni Association Distinguished Research Award, 2011.  

Palmer Teaching Professor of Marketing, Fogelman College, 2011-2012.

Recipient, University of Memphis Alumni Association Distinguished Teaching Award, 2011.

First Tennessee Professor, University of Memphis, 2008-2011.

Palmer Research Professor of Marketing, Fogelman College, 2006-2007.

Fogelman College of Business & Economics Research Award (2nd Place for an Empirical Article), 2004.

Nominated for Eminent Scholar Award, University of Memphis, 1996 and 1997.

Best Paper Award in Services Marketing Track, AMS Annual Conference, 1994.

One of "The 56 Most Prolific General Services Marketing Authors" Journal of Retailing, 69 (1), 61-103

SPUR (Superior Performance in University Research) award, Memphis State University, 1993.

Best Paper Award in Retailing/Services Track, AMA Summer Educators' Conference, 1992.

SPUR (Superior Performance in Univ. Research) award, Memphis State University, 1991

Nominated for University Outstanding Teaching Award, Memphis State University, 1991.

SPUR (Superior Performance in Univ. Research) award, Memphis State University, 1990.

Merit of Excellence Award, Fogelman College of Business and Economics, 1990.

Nominated for the 1990 Academy of Marketing Science Marketing Educator Award.

Merit of Excellence Award, Fogelman College of Business and Economics, 1989.

SPUR (Superior Performance in Univ. Research) Award, Memphis State University, 1989.

Fogelman College of Business & Economics Research Award (2nd Place for a Theoretical Article), 1989.

Fogelman College of Business & Economics Research Award (2nd Place for an Applied Article), 1988.

Nominated for University Outstanding Teaching Award, Memphis State University 1988.

Outstanding Dissertation Award (University-wide), University of Alabama, 1987.

Distinguished Paper Award, Midwest Marketing Association Annual Meeting, 1986.

Outstanding Graduate Student Majoring in Marketing, AMA Birmingham Chapter, 1984.

Outstanding Graduate Student Minoring in Applied Statistics, University of Alabama, 1984.

Outstanding Teaching Assistant in MS and Statistics, University of Alabama, 1984.

American Marketing Association Doctoral Consortium fellow, U of A, 1984.

Rotary International Scholarship, 1982

MU Sigma Rho, National Statistics Honor Society, 1982.

Beta Gamma Sigma, National Honor Society in Business, 1982.

Alpha Mu Alpha, National Marketing Honor Society, 1981.

Friends of International Students Scholarship, 1981. 

Home: 125 Convent Ave. Bennington, VT 05201

Email: elbabakus@gmail.com

ebabakus@memphis.edu

Cell: (901) 603 - 7482