Murugadoss and Jayaraj went to Singapore during June 2010 to compose the songs for the film.[1] Each tracks consisted of varied genres with some of the songs which were shot in Chennai, as well as in Thailand and Hong Kong.[2]

In mid-2011, Sony Music India secured the film's audio rights for an undisclosed price.[3] The audio launch was initially set to be held on 10 September 2011 in Malaysia.[4] However, the event was held at the Chennai Trade Centre on 22 September 2011.[4] Jai and Anjali, lead pair of Murugadoss' production Engeyum Eppodhum, hosted the event, which saw the attendance of the film crew along with Dhanush, Karthi, Jiiva, Jayam Ravi, Vishal and Ram Charan,[5] and a live performance of the songs by Isha Sharvani, Lakshmi Rai and several international artists.[6] Though initial reports said that Shah Rukh Khan would appear in the launch,[7] it was not happened.[8]


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P. G. Devi from Behindwoods gave 3.5/5 to the album and opined that the album "promises a couple of big chart-busting hits" while also saying, "Though there is a dj vu feel all around the album, its a sure shot commercial success".[9] Indiaglitz stated that "the unique stamp of Harris can be felt throughout the disc, and that makes songs [...] a treat to senses", recommending it for "those who love and appreciate good music".[11] Pavithra Srinivasan from Rediff provided 2.5/5, mentioning that "it looks like Harris Jeyaraj has run out of steam. While Yemma Yemma and The Rise of Damo are appealing, the rest sound like he remixed some of his own older numbers, or chose to be inspired by other classics [...] 7aum Arivu's music does have its moments, but these are few and far between."[10] Prakash Upadhyaya from Oneindia said that the album had "variety of songs" and "will have larger appeal when it is watched".[12] In a mixed review, Vipin Nair from Music Aloud called it as a "disappointing soundtrack" and gave 6.75/10 to the album.[13] Karthik Srinivasan of Milliblog described it as "shockingly trite".[14]

Arivu was brought up in Arakkonam, a town 60 kilometres west of Chennai. He was exposed to many folk songs as he grew up in family without TV and radio, as his parents wanted him to concentrate on school. He started to write poems about caste and poverty in his high school days and became more politically conscious during his college.[1][2]

While pursuing his MBA in college, Arivu met Pa. Ranjith who signed him to be part of Kaala (2018). Arivu had later auditioned and landed a role in Ranjith's band The Casteless Collective. He has since made several independent songs in addition to composing songs for Tamil-language films. Arivu teamed with music producer OfRo to create the album Therukural (Voice of street), which became popular upon release.[1][3][4][5] After many film song hits, he teamed up with Dhee and Santhosh Narayanan as music producer under label Maajja, an independent platform launched by Indian producer A. R. Rahman and released the single Enjoy Enjaami in March 2021, the song and its music video received viral response, it has crossed 400 million views on YouTube as of April 2022.[6][7]

I had to round off the trilogy of Arivu songs with the \u201CJai Bhim Anthem\u201D. The Casteless Collective is a \u201Cprotest music ensemble\u201D - a group of \u201Csocially and musically diverse\u201D artists from Chennai brought together with the particular intent of making music that speaks truth to power and brings issues of caste discrimination and inequality to the fore. The social activist and filmmaker Pa Ranjith\u2019s vision was instrumental to the formation of the band. 


The band uses traditional and local musical instruments and styles along with western music in its composition. Gaana music that is traditionally played at funerals and other community events is the vehicle to address social issues and identity politics. Gaana is popular in North Chennai - many of the performers in the 19 member band have faced tremendous caste discrimination, and some have played in funerals all their lives. They had never faced a live audience before joining the band. The members assert that the form was never meant to be performed on the stage, but the eclectic mix of various folk and modern forms allows them to create a unique sound to address issues that touch their very existence. The lyrics are conversational, while the themes are serious. The band members talk of a variety of influences including the Black Arts movement and hip-hop. The influences are varied, featuring just about every genre that \u201Ccomes from a place of aggression and anarchy\\\".

The well-known Indian folk singer from Chennai, Arivu, is creating waves in the music business with his distinctive approach to fusing traditional music with contemporary beats. His best songs are "Single Pasanga - From Natpe Thunai", "Enjoy Enjaami", "Vaathi Raid", "Polladha Ulagam - From Maaran", and "Who Am I?". 


With its captivating beats and heartfelt lyrics, "Enjoy Enjaami" featuring Dhee has become a chart-topper. Santhosh Narayanan is featured on a unique version of it that is available on Spotify Singles. Another well-liked song with millions of YouTube views is "Vaathi Raid". It has gained popularity among the general public thanks to its upbeat sounds and appealing tune.


Arivu's songs frequently have a message, and "Voice of Unity - From Maanaadu" is a prime example. The song discusses the value of cooperation and how it can lead to constructive change. The song "Mavane - From Pattas" is another example of Arivu's range as a performer. The song's folk-influenced sounds and unpolished vocals give it a classic feel.


Arivu's music has found a following among listeners from different social backgrounds. Fans of Indian folk music love him for his distinctive style and profound lyrics. He keeps pushing the envelope with each new song, solidifying his reputation as one of the best artists in the business.


The Chennai-based Indian folk musician Arivu has gained popularity with his most recent album, "Therukural," which was released in 2019. The CD pays homage to Tamil street poetry and features Arivu's distinctive fusion of conventional and contemporary music. Songs like "Overdose," "Vadachennai," and "Therukural," which have become fan favorites, are included on the CD.


In addition to his album, Arivu also released a number of songs in 2023, including "Theeratha Rakkalam" from "Vasantha Mullai," "Unemployed Anthem" from "Thookudurai," and "Blue Star Anthem" from the film "Blue Star." These songs highlight Arivu's storytelling prowess and flawless blending of several musical styles.


Arivu's music has a clear social and political message in addition to being entertaining. His lyrics discuss caste prejudice, the difficulties of the working class, and the necessity for social change. Many people have appreciated Arivu's music for its openness, sincerity, and universal appeal.


Arivu has emerged as one of the most intriguing musicians in the Indian music scene right now thanks to his distinctive sound and thought-provoking lyrics. His message of change has struck a chord with audiences all across the world, and his music is a mirror of the culture we live in.


Gaana is your gateway to the best and latest in music, offering over 30 million songs across diverse languages including Hindi, English, Bollywood, and regional tracks. Stream your favourite Hindi songs, Bollywood music, English MP3 songs, radio, podcast and regional music online or download songs to enjoy anytime, anywhere! 0852c4b9a8

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