Digital marketing is the use of electronic devices and the internet for marketing. Digital channels such as search engines, mobile devices, social media, and email are used to reach consumers. And with the number of years that digital marketing has been around, businesses would have to be crazy to not invest in at least one type. But lucky for you, we have a list of 6 types of digital marketing best suited for construction companies.

People will only continue to increase their digital footprint, which means that now more than ever before, construction businesses have to continue to use digital marketing techniques and strategies. The companies that fail to market themselves on digital platforms effectively will be left in the dust.

Construction companies should properly strategize, implement, and track their digital marketing campaigns. The following types of digital marketing tactics can help you with construction marketing for your company:

• Search engine optimization

• Content marketing

• Email marketing

• Pay-per-click marketing

• Social media marketing

• Mobile marketing

1. Search Engine Optimization

Search Engine Optimization (SEO) or search engine marketing is the process of increasing the quantity and quality of traffic to your construction website through organic search engine results. SEO aims to optimize content so that it ranks higher (appears first) in the search engine results page (SERP). The tactics used to improve SEO include using high search volume keywords, backlinks and metadata, improving load speed, backlinks, and consistently publishing and updating content.

Why use Search Engine Optimization for your Construction Business

If your SEO strategy works the way it is supposed to, it will send more traffic to your website and encourage people to choose your business over the competition.

2. Content Marketing Strategy

Content marketing strategy makes use of content to generate leads and sales for your construction company. Content is also used in many other types of digital marketing like email marketing, SEO and social media marketing. It is also used in video, emails, infographics, social media posts, and blogs. This content should be developed based on who your audience is and what their interests are. The main objective of content marketing strategy is for viewers to interact by reading, sharing and commenting on the content.

Why use Content Marketing for your Construction Business

People prefer to obtain information and knowledge from experts and not random websites. If you can educate people through your content, they will keep coming back.

3. Email marketing

Contrary to popular belief, email marketing is not just spamming people’s inboxes. People don’t readily give up their contact information. But if you can get email subscribers, you can send them regular emails of value and relevance about the construction industry. Emails can also easily be personalized and targeted, allowing you to share information about events, deals, and to direct people to your website. Define your audience and establish your goals. Then choose a campaign type, design, layout, create a schedule, and finally, measure the results.

Why use Email Marketing for your Construction Business

Once you have segmented your audience based on demographics and where they are in the buying process, it will be easy to make use of this cost-effective method.

4. Pay-Per-Click Marketing

Pay-per-click or PPC marketing allows businesses to make targeted advertisements. Unlike SEO, PPC marketing uses search engine advertising to send people to your construction website. The good news about PPC advertising is you pay the search engine a small fee only when the ad is clicked on. Your business’s entire PPC campaign depends on keyword research. Proper keyword research should be done regularly and continuously revised, keeping in mind relevant keywords and long-tail keywords.

Why use Pay-Per-Click for your Construction Business

While word-of-mouth is usually how construction companies get new customers, customers also need to be able to find you anytime when they look you up online.

5. Social Media Marketing

Facebook, LinkedIn, Twitter, and Instagram are great social media platforms to connect with both existing and potential customers. Your posts should be meticulously planned and have the right content mix of informational, promotional and interactive posts. With high-quality content, you can easily engage your followers, and if they liked, comment, or share your posts, you’ll get free advertising too. While these posts will not always result in sales, your followers will end up interacting with your construction brand and gaining knowledge.

Why use Social Media Marketing for your Construction Business

If you are on social media, customers or clients will easily be able to get in direct contact. Social media accounts will also build brand awareness and increase web traffic.

6. Mobile Marketing

Mobile marketing aims to reach customers of your construction company on their cell phones, smartphones, tablets, and other mobile devices through websites, SMS, social media and apps. With over 70% of Americans owning a smartphone, they are being used for much more than just making calls and sending text messages. Nowadays, more people are browsing the internet through their mobile than on a laptop or desktop. But unlike with other types of marketing, your audience is grouped by behaviors and not so much by demographics.

Why use Mobile Marketing for your Construction Business

Reaching out to potential and existing clients is much easier on mobile devices since people use their phones to access apps. Having a mobile-friendly website will also help with leads.

While there are a few other types of digital marketing, we have listed the 6 types of digital marketing best suited for construction companies. Most construction companies are familiar with these forms of marketing, while a few may not be familiar with all of them. Through trial and error, you will be able to understand which type(s) is best for marketing your construction company.