Who's Gonna Buy Your Can? ...
Marketing starts with the a couple of obvious question that a producer already knows. What do I have to sell and where are my customers?
I was fortunate ,because, the first thing I did was look at Google Maps and create a 3-mile map. I could make a couple of quick assumptions. 5 campgrounds and lots of lakefront homes.
---- A bit of simple online campground detective work, tells me I have over 600 individual campsites with water & electricity, nearby.----
Now who lives in all of those lakefront homes? that takes a bit more work... But there are some fine people in Missouri who can help. It's the Missouri Census Data Center.
They have a searchable census database where you can put in the latitude and longitude corrordance for the area your searching and see the number of houses, age of the people, education and a bunch of other stuff about your neighborhood.
To put in your pin-point location in the Missouri Census Data Center, simply click on this line below the two empty boxes. Click on the line that reads like on the form - use Google Maps to specify latitude/longitude coordinates.
-- A window will appear, fill in your subject address and the program will do the rest. --
However, if your starting a CSA or selling your offering at a farm Market, simply enter the zip code for your market. A bit easier Right...
The next box to fill out is the one labeled, Enter up to five radius values, separated by blanks, in ascending order:
Enter a number like 3. That represents a three mile circle around the point on your map. If you want to do five miles, just enter 5.
Now in the Table(s) to include in report: box, click on " All Tables." That will give you all the good demographics about your neighborhood.
This is what I gathered about my neighborhood with about two hours of effort.
--- Within Three miles of my farm, are located ---(The blue dot on the map is our farm)
Angel Cove - 130 campsites
Waffle Farm - 400 campsites
Love’s Lazy Lagoon - 63 campsites
Raymond’s Landing - 70 campsites
1,000 lakefront homes - $57,000 median income
3,700 adults between 45 and 74 yrs old - Median income - $44,000
- 600+ potential customers , weekly -