Turns out the calming music makes customers more patient. When slow-tempo background music played in the restaurant while customers waited for a table, they were willing to wait for an average period of 47 minutes per group of people. If the music was not as soothing as it was, the wait time would be 20% lower.

To sum up (literally), gross sales from both food and drink calculations showed quite a difference between the two types of background music. Customers spend an average of $55.82 when served with slow-tempo music, compared to $48.62 with fast music.


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The concept of your restaurant is what gives your restaurant its identity and uniqueness. For that reason, the restaurant background music should complement that concept. The music can be just as important as your staff, the decor, the atmosphere, or the food.

Researchers analyzed nearly two million transactions from 16 restaurants of known chain restaurants in 2016. The results indicate that restaurants with a carefully selected mix of music representing their culture can increase revenue by more than 9 percent. Another recent research shows that the right music can boost food and drink sales up to 40%. As you can see, the importance of music in restaurants is rising quickly and substantially.

Did you know that music can affect our sense of taste? Research suggests that sound has a significant impact on how we perceive flavors. For example, high-pitch sounds are associated with sweetness, whereas low-pitch sounds bring out a bitter taste.

Soft and melodic tunes have a calming effect on people, and when this type of genre is playing, people seem to be more relaxed and enjoy the food for longer and better. On the other hand, when loud and energetic music plays, it rushes people to eat quickly and with less taste.

If you prefer more people in and out quickly, you need to play faced-paced music at a louder volume, which is a proven table turnover trick. Studies show that people eat faster, drink more, and leave sooner. On the other hand, when classical music or soft instrumental music is played, dinners tend to order more on high-priced food and beverages, like a vintage bottle of wine. However, they also stay longer.

Determining what you want to achieve will help you reach your goal faster with the right speed and tempo music. Additionally, you may choose to use both techniques to achieve different purposes throughout the day.

To summarise the previous two points, restaurants should use a slower tempo and lower volume background music to achieve higher sales through high-priced items. To maximize sales by improving the table turnover rate, slightly louder and faster tempo music is suggested.

Another critical aspect of the background music is matching the music with the time of the day. Playing energetic and high-tempo music during early hours for breakfast time may displease your customers.

For lunch rush and early afternoon, slightly energetic, fun, and light tunes in the background will most certainly please the crowd. Lunch hours, especially during the weekdays, are for business meetings or to catch up with friends. People need to have comfortable conversations during these times.

After work, your restaurant will be more popular since people can come for a drink and take a break. At dinnertime, you can try to change the music to match the ambiance you want to achieve. Put yourself in the shoes of your customers and think about what you want to convey. Classic rock and jazz playlists are often the right choices. Playing upbeat music at your late-night restaurant will keep your customers entertained and encourage them to stay and spend more.

Premade playlists are easy to use. You can even schedule the music ahead of time for the week and for different times of the day. It will allow your staff to focus on their jobs without worrying about what to play next and provide your customers with an excellent service.

SESAC, BMI, ASCAP, and GMR are the four Publishers Rights Organizations (PROs) in the United States. Each represents different artists and musical works, and you have to pay a fee to gain access to their music. Depending on the size of your venue and how frequently you play music, your licensing fee will differ and can be costly.

But playing these songs without a license could put your bar in deep legal trouble. Keep reading to find out how you can legally play music in your bar and pub and find some great suggestions for songs and playlists that will have your patrons tapping their feet.

The fees they pull down don't end when their recording hits the airwaves. Each time that piece of music is played, either in its original form or by a cover artist, the creator of the piece should get a fee.

The Texas Music Office says there are exemptions for food and drinking establishments under 3,750 square feet. If you own a business of this size, you can play a public radio station. But you still must follow the rules about recorded and live music.

For example, in a study published in the Journal of Studies on Alcohol and Drugs, researchers attempted to break down the connection between bars and violence. Did violent patrons make the space violent?

In this study of 327 frequent bar patrons, researchers found that the characteristics of the bar predicted violence. In other words, the violent people didn't enter a peaceful bar and transform it. Instead, these people chose bars like them.

Music helps to create a sense of affiliation. Spaces in which familiar music is playing seem somehow familiar. That means choosing music your ideal patron might like is absolutely vital to your long-term success as a bar owner.

In a study in the Journal of Hospitality Marketing and Management, researchers found that people in bars like music that helps to amplify their current mood. If they're feeling quiet and calm, they'd like similarly quiet and calm music. If they're feeling excited, they'd like exciting music.

Think about what sorts of activities your patrons engage in right before they come to your bar, and then think about what they tend to do while they're in your establishment. You should be able to use that research to find music that matches the vibe your patrons are hoping for.

Don't forget that the volume of the music matters just as much as the music itself. In a study published in the journal Alcoholism: Clinical and Experimental Research, scientists found that loud music led to increased beer consumption regardless of the type of music played.

A professional background music provider can survey your patrons, staff, and stakeholders to determine the right songs for your brand. This team can set up a playlist for you and get the songs playing almost immediately. A dashboard puts you in control, so you can change the sounds at any point.

In addition, many bars rotate their music selections throughout the night. They might play quieter, blues-type music early in the evening when the party's just starting, and they might play dance classics late at night when patrons feel tipsy and nostalgic.

For example, some services make it simple to customize playlists, and you can schedule playlists for certain times. This ensures the music fits the time of day perfectly, helping to promote the best atmosphere that will encourage patrons to stay and order more drinks.

At Cloud Cover Music, we specialize in matching the right music with the right venue, at prices that are reasonable and easy to understand. We take care of all the legal issues, so you can focus on growing your bar or pub.

Clever restaurant management teams! For example, in a shopping mall, music forms a sound barrier that separates people from background noise and creates the right atmosphere. Fast food restaurants need people to eat fast and go so they choose energetic music. Restaurants and cafes need just the opposite. For them it's important that guests can relax, stay longer, and order several times.

Many coffee houses and restaurant owners, in general, consider an ambient genre as the best background music. In reality, though, these tracks are usually saturated with smooth harmonic transitions, sounds of nature, and blurry vocals. For some this may be the perfect background but, there again, the purpose of a coffee house is not to put guests to sleep, but to maintain a cheerful mood.

Choosing the right background music will always help you to create the right atmosphere, while experiments can scare off potential guests and leave only a limited target audience. Of course, if you have any particular concept that is related to the style of a given music genre, then do it! But these are special cases, where everything, starting with the staff uniform and ending with the music, is done according to an existing concept.

Perhaps the hardest choice of background music comes up when you own a restaurant. The playlist for restaurants is a bit similar to cafes and coffee shops, but with the emphasis on live instruments, instead of electronics. Soft jazz and classical music are perfect choices.

A high-end restaurant is a place where people go to spend money and receive high-level service. No one comes just for a coffee or a 20-minute wait until the rain stops. There is always a special occasion when people visit a luxury restaurant: a date, business meeting, celebration, anniversary, etc. Therefore, the restaurant background music should be appropriate.

Unfortunately, not all restaurant owners pay enough attention to the quality of the sound, or the pictures in cases where there are a couple of TVs in the restaurant. The choice of AV (audiovisual) equipment primarily depends on the size of the dining area in the restaurant, its location, and then on the budget that you are willing to spend on music equipment.

The minimum music equipment set consists of an amplifier-mixer and loudspeakers and cost more than coffee shop POS system, for example. No matter how expensive the acoustics are, if you send a low-quality signal, you will get a horrible sound as a result. e24fc04721

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