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'As we speak, more brands continue to express interest in this technology and at the same time, the technology is being developed to be better than it is now.

Part of this includes the use of personalization in 360 videos to raise engagement levels. It’s a perfect case of killing two birds with one stone.

Personalized marketing is itself a unique and effective technique usually aimed at making the target user feel special by utilizing their name, location, interest, profession or other personal attributes.

When made part of creative 360 videos, the resulting outcome is an incredibly productive video that is guaranteed to convert prospects into paying customers. .