Mission Statement

"To impart energy to live," says Unilever's business mission statement. With brands that help people feel well, look good, and get something out of life, we satisfy everyday demands for nutrition, cleanliness, and hygiene products." The company's mission statement emphasizes how it serves clients in numerous areas of their life. Unilever's mission statement has the following important components:

In Unilever's corporate purpose statement, adding energy to life is a broad indicator of business strategy. The value that customers may anticipate from the company's products is full of liveliness. The corporate purpose also identifies the elements of life to which such energy is brought. Unilever's food items, for example, cater to consumers' nutritional requirements.

Vision Statement

The Vision Statement of Unilever is to "To make new sustainability normal," says Unilever's business vision.says Unilever's business vision. " We feel that this is the finest long-term strategy for our company's expansion." The concentration in this vision statement is on sustainability, particularly among customers. In Unilever's vision statement, the following elements stand out:

Unilever's business vision statement includes a commonplace sustainable lifestyle as a key component. This element illustrates the company's attempts to adapt its goods to changing market circumstances. Unilever, for example, helps consumers achieve their goals of integrating sustainability into their life through sustainable design for home care and personal goods. According to the corporate vision, ordinary sustainability is the greatest long-term strategy for the company.

Unilever recognizes the significance of sustainability as well as other market changes that are influencing the sector. Furthermore, the company's idea of sustainability as a means of sustaining commercial growth is reflected in the vision statement. This vision statement is in line with Unilever's corporate social responsibility approach for consumer products sector stakeholders.

Unilever Mission and Vision Statement Analysis Mind Map

Even though the company's mission and vision statements imply a strong desire to create sustainable lives throughout its goods, the vision statement only highlights the targets they want to reach along the way. Unilever aspires to be in the upper third of the industry by demonstrating extraordinary results. The company's 2020 objective is to assist one billion people in a better understanding of their health and well-being, enhance supply chains so that people may have better lives, and reduce the environmental effect of all of its goods in the line by half.