Fall 25

Entrepreneurship Experienced

This course offers a practical exploration of small-scale entrepreneurship, emphasizing strategies for launching and testing a business idea with minimal financial resources. Students will develop a product or service concept, conduct market research, design marketing materials, and engage in real-world market validation through pre-sales, crowdfunding, or targeted online advertising.

A key experiential component of the course is the field trip to Yiwu’s Small Merchandise Market, providing direct exposure to supply chain operations, market dynamics, and vendor negotiation. Drawing on these insights, students will refine their product or service offering and implement a lean marketing funnel to measure customer interest.

This course aims to equip students with practical entrepreneurial skills that can be applied immediately in low-budget business contexts. By the end of the semester, students will have gained firsthand experience in moving a venture from idea to tested market viability.

L1 Course Introduction

Course Introduction
Get started with the product concept

L2 Brand and Product Discovery

Branding Basics
Supply Chain and E-commerce in China
Brand Identity and Target Customers

L3-5 Three- Day Field Trip to Yiwu

Visited the International Trade City in Yiwu
Visited cross-border e-commerce companies
Visited a cosmetics production factory
Learned about how supplies are produced and priced, and negotiated with vendors

L6 Negotiation with Vendors

How to Make Orders and Use Vendor Platforms
Post-trip Reflection, Follow up with Vendors, and Procure Product Samples
Identify Useful Information Through Business Conversations

L7 Content Strategy

How to Make Orders and Use Vendor Platforms
Post-trip Reflection, Follow up with Vendors, and Procure Product Samples
Identify Useful Information Through Business Conversations

L8 Online Marktetplaces

How to Make Orders and Use Vendor Platforms
Identify Useful Information Through Business Conversations
Business Concepts - Value Chain

L9 GenAI Basic Training I

Product Design with GenAI tools (Midjourney, Leonardo.ai, Pika Labs, Logo, Promptbase etc.)
Intro to Stable Diffusion Models

L10 GenAI Basic Training II

Students submit their branding proposals
Students present their proposed brand stories

L11 SEO and Social Media Marketing

Introduction to SEO and how ads auction market works
Students present logo designs, taglines, websites etc.

L12 Breakeven Analysis

Identify Different Types of Costs
Breakeven Analysis and Scenario Analysis

L13 Prep Consultations

Students prepare for the branding portfolio

L14 Final Project Presentation

Final Presentation + Branding Portfolio Submission
Reflection

Questions?

Contact cw3715@nyu.edu to get more information on the course

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