Sales

$21 for 21 Days - Feb 2026

The $21 for 21 Days offer is exclusively for paid Meta ads (Facebook & Instagram). This offer is not to be promoted in-house or on organic social media.

In February, we will run this offer alongside 7FOR7 to assess which trial converts more effectively into paid memberships.

Important setup details:

• $21 for 21 Days is a prepaid membership

• It is OK to sell only if the prospect shows the social media ad

• Treat this as a short-term trial with a strong focus on engagement and conversion

Required Follow-Ups & What to Cover

Please ensure all tasks are clearly labelled so any staff member can easily pick them up
(e.g. “21 Day – 7 Day Call”).

2 Days After Sign-Up – Call

Purpose: First touch + connection

• Welcome them to the gym

• Ask how their first visit went (double check)

• Clarify goals and reasons for joining

• Ensure access, app entry, and equipment confidence

• Offer support (classes, PT, staff help)

7 Days – Call + Email

Purpose: Engagement check + value reminder

• Check attendance so far

• Ask what they’ve enjoyed most

• Address any barriers to coming in more often

• Reinforce benefits (classes, community, support)

• Soft mention of ongoing membership options

14 Days – Call

Purpose: Conversion conversation

• Ask how they’re feeling halfway through

• Revisit goals and progress

• Identify what’s helping vs what’s holding them back

• Discuss the best membership option moving forward

• Answer any pricing or commitment questions

21 Day Expiry – Call + Email

Purpose: Close or re-engage

• Confirm trial ending

• Ask if they’d like to continue training

• Recommend the most suitable membership

• Handle objections clearly and confidently

• If not ready, leave the door open for follow-up

Add a follow up task if required. 

New Year Sale

This is one of our biggest sales of the year and a great opportunity to convert trial users, past members, and inactive leads into long-term 24fit members.

Promotion - No Activation Fee & 50% off 8 Weeks

Code - NEWYEAR26

Date - 19th - 31st January

Please make sure to:

• Follow up fast: Handle all enquiries from this promotion quickly and ensure follow-up tasks are set. 

  • Reminder: every enquiry must receive two phone call attempts. 

• Spread the word in-gym: Chat to members about the deal, it’s a perfect time to invite their friends to join.

• Teasing timeline:

  • Only tease on individual pages from the 17th Jan. 

  • I'll be running paid teaser ads a bit earlier to build awareness. 

• Collaborator posts: Accept any collaborator posts that come through.

• Your own content: You’re still welcome (and encouraged!!) to post your own content outside of the provided material.

• Stories: Post on your stories every day during the sale with a link to our website to help drive leads and awareness.

Let’s make this one big! This campaign sets the tone for the year. 

Extra 1%ers:

• Free Classes & Day Passes: Invite members to bring a friend for free, or offer complimentary day passes to potential new members.

• A-Frame & Gym Decorations: Update A-frames with sale signage in high-traffic areas. Add themed decorations to grab attention and spark curiosity.

• Business Collaborations: Drop posters or flyers at partner businesses and encourage cross-promotion on social media. Offer something in return to support them too. Consider giving employees of partner businesses a promo code to try us for free.

• Themed Pop-Up Classes: Host special events like a New Year class to generate excitement and shareable content.

• Lead Follow-Up: Personally call all December leads and free trial members to let them know about the offer (emails will have already gone out).

• Member Testimonials: Share reels or posts highlighting what members love about us.

• Countdown & Polls: Add daily countdown posts and interactive polls on social media in the lead-up to the promotion.

• Trials: During the sale period advertise Flexi and the perks of easy cancellation before mentioning trials.