Gym Orientation Process

Welcome & Introduction

Start by warmly welcoming the member and introducing yourself. Set expectations for the tour, letting them know that by the end, they will be confident navigating the gym, using the app, booking classes, and understanding PT and class options. Ask about their fitness goals to tailor the tour. Knowing their goals allows you to highlight relevant areas and suggest classes or personal training that will help them achieve results.

Key points to cover:

• Build rapport by asking about past gym experience or motivation.

• Understand whether they want general fitness, strength, mobility, or a combination.

• Mention that you will show them how the 24fit app works and what it offers. 

• If the individual is not a member yet, don't lead in with prices - ensure that a tour is provided first.

Orientation Examples by Member Type

1. Basic/Beginners

These members are new to gyms and may feel unsure about equipment or routines. The orientation should focus on familiarizing them with the gym, building confidence, and showing them how easy it is to get started.

Tour Approach:

• Show cardio machines, resistance machines, and functional areas, explaining what each area is for and how they can use it casually or as part of classes.

• Walk them through the 24fit app, highlighting class bookings, PT sessions, and tracking visits.

• Encourage them to try the app to book a free class or explore their membership options.

• If an Xpress member, explain the classes and what to expect for their first class.

Upsell Opportunities:

• Offer a free PT consult to introduce them to personal training.

• Offer a free week of classes so they can explore group sessions.
  
  

2. In-Depth/Serious MembersThese members are motivated and may already have some experience with gyms. The goal is to highlight features, show variety, These members are motivated and may already have some experience with gyms. The goal is to highlight features, show variety, and emphasise ways to accelerate progress through classes or PTs.

Tour Approach:

• Focus on all areas of the gym, showing cardio, machines, free weights, and functional zones. Highlight the variety available and how classes or PT sessions can help them make the most of each area.

• Walk through app features, showing class scheduling if interested.

Upsell Opportunities:

• Encourage booking a free PT consult to discuss tailored guidance.

• Suggest joining classes that align with their goals.

3. Class-Focused Members

These members thrive in a group setting and enjoy structured workouts. The orientation should highlight classes, scheduling, and community benefits.

Tour Approach:

• Show the Xroom and explain the variety of class formats.

• Demonstrate how to book classes via the app.

• Explain to them what to expect for their first class.

Upsell Opportunities:

• Suggest trying PT consults to complement class attendance for faster results.

4. Time-Conscious Members

These members want results efficiently and may have limited availability. The orientation should show them the easiest ways to access the gym, classes, and PTs efficiently.

Tour Approach:

• Focus on essential areas: cardio, resistance machines, and functional zones.

• Show app features for quick booking and notifications for classes or PTs.

• Emphasise short, high-impact class options or flexible PT scheduling.
  
  

Upsell Opportunities:

• Offer a free PT consult to maximise efficiency in sessions.

• Highlight classes that fit their schedule.

• Encourage them to try a free week of classes to find sessions that fit their routine.

5. Goal-Oriented Members

These members are motivated by specific outcomes such as strength, fat loss, or endurance. The orientation should highlight areas and services that help them achieve goals without giving technical instruction.

Tour Approach:

• Show relevant areas of the gym and explain how classes or PT sessions can accelerate progress.

• Walk through the app, emphasising class booking.

• Discuss ways to stay engaged and motivated at 24fit.

Upsell Opportunities:

• Offer a free PT consult to discuss how personal guidance can help them reach goals faster.

• Suggest trialing a week of classes to explore options and build consistency.

Reception & App Introduction

Explain to the member how to access the gym through the app. Walk them through all key features of the 24fit app including class bookings, personal membership details, payment updates and door access. Encourage hands-on interaction so they become comfortable navigating the system.

Sales opportunities:

• Highlight that all new members [Flexi, Results, Annual] can try a free week of classes.

• Mention free PT consults for goal assessment and personalised guidance.

Cardio Area

Showcase all cardio equipment such as treadmills, bikes, rowers, and ellipticals. Explain adjustable settings, safety features, and app integration for tracking workouts.

For beginners:

• Focus on building confidence and simple starter routines.

• Offer to demonstrate anything they need a hand with.

For advanced or results-focused members:

• Explain how cardio complements strength training or PT sessions.

• Highlight intervals, heart rate monitoring, and tracking via the app.

Encourage the member to try a machine if comfortable. Hands-on experience increases confidence and engagement.

Resistance Machines & Functional Gear

Introduce strength machines, cable systems and functional gear. Explain which muscles each machine targets, proper usage, and adjustments for different body types.

For beginners:

• Focus on safe usage and basic exercises.

• Offer a free PT consult to guide proper form.

For advanced members:

• Ask questions to lead the conversation and know how much depth you need to go through.

Always offer hands-on demonstrations for engagement and confidence.

Free Weights Area

Show dumbbells, barbells, benches, squat racks, and Olympic lifting platforms..

For beginners:

• Emphasise guided exercises and free PT consults to reduce intimidation.

For confident or advanced members:

• Ask questions to lead the conversation and know how much depth you need to go through.

Let members handle equipment if comfortable, as tactile experience increases excitement and engagement.

Classes & Xroom Overview

Explain the range of classes, schedules, and duration. Show how to book classes via the app. Highlight the free week of trial classes available to new members. Explain the benefits of classes for structured workouts, social interaction, and motivation. Explain what to expect at their first class and when classes aren't on that they're more than welcome to use the space.

Sales opportunities:

• Suggest trial classes that align with their goals.

Encourage members to schedule their first class during the orientation to increase commitment.

Lockers & Amenities

Give a brief overview of lockers, showers, and hygiene procedures. Highlight convenience and safety to reassure members. Keep this section concise but emphasise safety and responsibilities. Explain we do have CCTV for safety.

Orientation Wrap-Up & Next Steps

Conclude the tour by ensuring the member feels confident using the gym, equipment, and app. Present next steps such as booking a free PT consult, signing up for trial classes, or just having a general chat on their plan of attack for attending the gym. Offer options rather than pressure decisions to increase engagement and conversion.

Key points:

• Review their fitness goals and ensure they feel supported.

• Remind them of free trial classes and free PT consults.

• Document preferences and goals for follow-ups and upsells.

• Highlight achievable wins to motivate the member.

• Ensure that you note down everything that was discussed.

Professional Tips for Staff

• Observe member confidence and experience to adapt explanations.

• Use hands-on demonstrations to build comfort and excitement.

• Lead with value first, mentioning free classes and PT consults before discussing paid options.

• Record member preferences in the system for follow-ups and upsells.

• Show small wins to create early motivation.