# Privacy Policy for Wrapped
**Last Updated: November 27, 2025**
## Introduction
Welcome to Wrapped ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience using our app. This Privacy Policy explains how we collect, use, and protect your information when you use the Wrapped mobile application.
By using Wrapped, you agree to the collection and use of information in accordance with this policy.
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## Information We Collect
### 1. Personal Data You Provide
When you use Wrapped, we access the following data from your device **with your explicit permission**:
#### **Photos**
- **What we collect:** Images from your photo library
- **Why we collect it:** To analyze your year's memories and generate personalized stories
- **How we use it:** Photos are processed by Google's Gemini AI to understand your activities, aesthetic, and year highlights
- **Storage:** Photos are temporarily uploaded to Firebase Storage for processing and are not permanently stored on our servers
#### **Contacts**
- **What we collect:** Contact names and basic information
- **Why we collect it:** To provide insights about your social connections (e.g., "You have 42 contacts")
- **How we use it:** Contact data is analyzed locally on your device and only aggregate statistics (like total count) are used
- **Storage:** Contact information is not uploaded to our servers
#### **Calendar Events**
- **What we collect:** Calendar event titles, dates, and times
- **Why we collect it:** To identify your busiest months and activity patterns
- **How we use it:** Calendar data is processed to generate summaries (e.g., "Your busiest month was October")
- **Storage:** Calendar data is processed locally and only summaries are sent to our AI service
### 2. Automatically Collected Data
#### **Analytics Data**
We use third-party analytics services to understand how users interact with our app:
- App opens and session duration
- Screen views and navigation patterns
- Feature usage (e.g., story shares, stats views)
- Device information (model, OS version, language)
- Geographic location (country/region level only)
- Crash reports and error logs
#### **Device Information**
- Device type and model
- Operating system version
- App version
- Unique device identifiers (for analytics only)
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## How We Use Your Information
We use the collected information for the following purposes:
### 1. **Core App Functionality**
- Generate personalized "Year Wrapped" stories using AI technology
- Analyze your photos, contacts, and calendar to create insights
- Display statistics about your year
### 2. **AI Processing**
- Send your photos and data summaries to our AI service provider
- Generate creative, personalized story content
- The AI processes your data to create fun, engaging narratives
### 3. **App Improvement**
- Understand how users interact with the app
- Identify and fix bugs and crashes
- Improve features and user experience
- Analyze which stories are most popular
### 4. **Analytics and Performance**
- Monitor app performance and stability
- Track user engagement and retention
- Measure feature adoption
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## Data Sharing and Third Parties
We work with trusted third-party service providers:
### **AI Service Provider**
- **Purpose:** AI-powered story generation
- **Data shared:** Selected photos, calendar summaries, contact counts
- **Privacy:** Data is processed according to strict privacy standards
### **Cloud Infrastructure & Analytics**
- **Services used:** Analytics, Crash Reporting, Cloud Storage, Remote Configuration
- **Data shared:** Analytics data, crash reports, temporarily uploaded photos
- **Privacy:** Data is stored securely and processed in accordance with industry standards
### **Important Notes:**
- ✅ We do NOT sell your personal data to third parties
- ✅ We do NOT share your photos with anyone except our AI service provider (for processing only)
- ✅ We do NOT use your data for advertising purposes
- ✅ We do NOT store your contacts or calendar data on our servers
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## Data Storage and Security
### **How We Protect Your Data**
1. **Encryption:** All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols
2. **Temporary Storage:** Photos uploaded for AI processing are stored temporarily in secure cloud storage and are automatically deleted after processing
3. **Local Processing:** Contact and calendar data are processed locally on your device whenever possible
4. **Secure APIs:** We use secure, authenticated connections to our service providers
5. **No Permanent Storage:** We do not permanently store your photos, contacts, or calendar data on our servers
### **Data Retention**
- **Photos:** Deleted from cloud storage within 24 hours of upload
- **Analytics Data:** Retained according to standard retention policies (typically 14 months)
- **Generated Stories:** Stored locally on your device only
- **Crash Reports:** Retained for 90 days for debugging purposes
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## Your Rights and Choices
### **You Have the Right To:**
1. **Access Your Data:** Request a copy of the data we have about you
2. **Delete Your Data:** Request deletion of your data from our systems
3. **Opt-Out of Analytics:** Contact us to opt-out of analytics tracking
4. **Revoke Permissions:** Revoke app permissions (photos, contacts, calendar) at any time through your device settings
### **How to Exercise Your Rights:**
- **Revoke Permissions:** Go to your device Settings → Wrapped → Permissions
- **Delete App Data:** Uninstall the app to remove all local data
- **Contact Us:** Email us at [your-email@example.com] for data requests
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## Children's Privacy
Wrapped is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.
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## International Users
Wrapped is available globally. If you are using the app from outside the United States, please note that your data may be transferred to and processed in the United States or other countries where our service providers operate.
By using Wrapped, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.
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## Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy in the app
- Updating the "Last Updated" date at the top of this policy
- Sending an in-app notification for significant changes
We encourage you to review this Privacy Policy periodically for any changes.
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## Third-Party Links
Our app may contain links to third-party services (e.g., social media platforms when sharing). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
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## Data Processing Summary
| Data Type | Collected | Stored on Servers | Shared with Third Parties | Purpose |
|-----------|-----------|-------------------|---------------------------|---------|
| Photos | ✅ Yes (with permission) | ⏱️ Temporarily (24h) | ✅ Google Gemini AI | Story generation |
| Contacts | ✅ Yes (with permission) | ❌ No | ❌ No | Statistics only |
| Calendar | ✅ Yes (with permission) | ❌ No | ⏱️ Summaries to Gemini AI | Activity insights |
| Analytics | ✅ Yes (automatic) | ✅ Yes (Firebase) | ✅ Google Firebase | App improvement |
| Device Info | ✅ Yes (automatic) | ✅ Yes (Firebase) | ✅ Google Firebase | Debugging |
| Crash Reports | ✅ Yes (automatic) | ✅ Yes (90 days) | ✅ Google Firebase | Bug fixes |
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## Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data and context:
- **Consent:** You explicitly consent when granting app permissions
- **Legitimate Interests:** Analytics and app improvement (you can opt-out)
- **Contract Performance:** Providing the core app functionality you requested
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## California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect
- Know whether we sell or share your personal information (we don't)
- Access your personal information
- Request deletion of your personal information
- Opt-out of the sale of your personal information (not applicable)
To exercise these rights, contact us at [your-email@example.com].
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## Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
**Email:** [your-email@example.com]
**App:** Wrapped
**Developer:** [Your Name/Company Name]
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## Consent
By using Wrapped, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
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## Summary (TL;DR)
- ✅ We access your photos, contacts, and calendar **only with your permission**
- ✅ We use Google's Gemini AI to generate personalized stories
- ✅ We use Firebase for analytics, crash reporting, and temporary storage
- ✅ We **do NOT** sell your data or use it for advertising
- ✅ Photos are **temporarily** stored and deleted within 24 hours
- ✅ Contacts and calendar data are processed **locally** when possible
- ✅ You can revoke permissions anytime in your device settings
- ✅ We collect analytics to improve the app (you can opt-out)
- ✅ All data transmission is encrypted
**Your privacy matters to us. We only collect what's necessary to make your Year Wrapped experience amazing!** ✨
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**Last Updated:** November 27, 2025
**Version:** 1.0