For starters, PBN backlinks are links built from a network of privately owned websites that link to another site. Ideally, a PBN site exists to link to the focal money site to push up the search engine rankings.
Reaching out to authority sites and building legitimate links takes time and involves significant resources. Link building with PBN offers a faster alternative to the organic white hat tricks. You no longer have to spend extensive resources on blogger outreach strategies when you have PBN. It eliminates the hassle of creating authoritative content, reaching out to reputable sites, and all the follow-up emails. And the icing on the cake is that you can control how the link will be published within the article, something that is beyond your control with organic link building. It is no wonder people opt for PBN backlinks. PBNs eliminate the risk of getting zero ROI from your link-building strategies. They guarantee backlinks, quickening the link-building process.
Not all interlinking sites are PBN. Linking between sites on your own is perfectly fine. The issue arises when the links make sense and are not too much or spammy. A network of websites only qualifies as PBN when an owner builds them for the sole reason of linking to other sites.
Private Blog Networks come in many shapes and sizes. From small and cheap to real blogs and news sites that do actual blogging, but their primary goal is to promote other websites and products. The latter ones are mostly the domain of large companies and SEO agencies.
If you build your PBN the right way, there is a really small chance of something going wrong. The two main concerns that most people have when thinking about PBNs are that the network is discovered and deindexed (basically making backlinks from the PBN sites worthless) or that it will result in a penalty to the money site the PBN supports.
Very unlikely. This was mostly happening to high-profile SEO bloggers in 2016 when Google ran a large scare campaign against blog networks. And it worked like gangbusters, as everyone has been touting their propaganda since.
We are obviously biased, but we think Easy Blog Networks is the best solution for hosting your PBN. Your blogs are hosted by 21 reputable hosting providers, including Amazon Web Services, Dreamhost, Digital Ocean, Linode, and others. Every blog is on a unique non-sequential IP, so you get the best diversity and natural-looking backlink profile.
PBNs are built such that each website in the PBN is not linked/affiliated or shares anything in common with the other websites. None of the websites in a PBN should seem related to the other sites in the same network.
Similarly, if Google finds out that you have a network of websites linking to your money site, they will penalize your money site and/or de-index the PBN sites that they find. This is the potential risk with PBNs that you need to be aware of and be prepared to manage.
A lot of link building strategies that are first considered white hat eventually turn into black hat methods. This is because Google considers all strategies that focus on building links as black hat. As an example guest blogging was an effective white hat tactic a few years ago. However, SEO scaled this up and not websites that focus too much on guest blogging are at risk of getting a manual penalty.
It gained steam till 2014 after which it died down for a bit due to Google penalizing a few public networks. However, soon after that it has continued to gain steam as SEOs have realized that it is much tougher for Google to find a well built private blog network that does not sell any links.
There was a lot of speculation online about how these networks were found and most of them point to the networks having used very poor low-quality content and not having followed the rules required to keep a PBN private. We know that these networks sold links to the public, so it was trivial for Google to find all the websites in these networks.
Since 2014, there has not been any major news of Google going after private blog networks. The reason is probably that Google is unable to algorithmically find PBNs and needs humans to manually find and penalize them. Google is all about automation and they would therefore only bring in human reviewers once in a while in order to keep certain black hat tactics in check.
In an ideal PBN, each domain is hidden from the others in the network and by design, a PBN makes it impossible for anyone to locate other domains forming the network. The fact that an entire network was found and de-indexed probably means that the rules were not followed.
Building an effective PBN for SEO is a slow game. If you build too many links to a new website, you are going to land into trouble. So whenever you are not sure of your link building speed, choose the slower option. Invest in building your PBN over the long run. Once you have a successful network, you will be able to use it for as long as you want.
PBNs function by either purchasing a collection of expired domain names that already have established authority, or by purchasing and registering a variety of domains at once, and building their authority. Once the network is established, the domains are then utilized to post basic content that includes links back to the primary website.
The private blog networks are highly in demand and the multimillion-dollar expired domains market thrives due to PBN builders and PBN SEO folks who use private blog network SEO techniques to rank websites on search engines.
Back in 2014 until 2017, the private blog networks worked very well and SEO was an easy task. We used to build blogs, pump content and place backlinks as we build them, and they worked within days.
However, things got tougher as search engines like Google developed smarter bots and technology and tightened their guidelines, which impacted PBNs for the obvious reasons. Google and other search engines increased the quality scoring factors for expired domains as well, which are used to build blog networks.
This is why we recommend anyone looking into building PBNs and private blogs to check out search engine guidelines that are freely accessible via Google or Bing. Here you will find out what to consider when publishing content on any of your websites and blogs:
You can use PBNs to help SEO by building authentic blogs with high-quality content that are maintained well and you can find the best success factors for private blogs that are part of a PBN in this article: PBN SEO: Does Private Blog Network SEO Still Work In 2021 (seekahost.com).
There are many people who offer private blog network services and buying a PBN setup from one of the experts will be a good way if you have less experience or lack of expertise in identifying good expired domains or private blogs.
You can also look to buy a private blog network for sale and you must check if they are good to help in SEO. Create a free account on SeekaHost and open a support ticket requesting to evaluate the private blog network for sale.
To provide you with a better idea of how to follow search engine guidelines and build private blogs of high-quality, we share some of our examples here and what we implemented to make them rank well, achieve a good DA and DR over at least 20, which is the minimum to achieve good results for SEO, and generate an income through guest posting.
The below shared blog examples are managed by SEO & content experts and it is important to understand that maintaining a blog takes time and effort and if you are trying to build a network of different blogs in different niches, you may need to get assistance to keep the quality and standard high. You will see in the following examples what is required and what it takes to build successfully ranking and maturing blogs.
It is important to note that all those blogs are managed with WordPress as a CMS and they are hosted in the SeekaHost App with WordPress Hosting or PBN Hosting by SeekaHost. The newly developed SeekaHost Blog Hosting Control Panel is uniquely designed to manage dozens of blogs easily and quickly inside one dashboard. It has many more advantages especially for users looking to build PBNs and you can read more about it here: Best WordPress Hosting Control Panel To Host WP Blogs & Websites (In Less than 60 seconds) or watch this short explainer video:
The Green living blog is a blog managed by top German blogger Manuela Willbold. She has found this expired domain with me on domain auction platform DomCop and we actually recorded this live as you can see here:
Then Manuela went on to set up this WordPress blog with a suitable WP Theme, building relevant pages and adding images and information that every blog should provide. You can find fantastic tutorials for WordPress on the seekahost.org blog.
She adds relevant links to each blog post, especially from relevant authority websites in this niche and you can check her articles. She now gets enquiries on a weekly basis for guest contributions about green subjects and the DA and referring domains to the root domain give a solid SEO power so that all other websites with backlinks here receive a healthy boost on search engines. In return, Manuela also gets guest mentions or guest posts linking back to the Green Living Blog on high authority websites in this niche.
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