STORYTELLING IS ESSENTIAL TO GROWTH
The core of human evolution is storytelling.
To begin with humans were individuals, then two humans communicated in sounds, sounds became language and common language formed packs. Packs discovered fire, sat around it and shared stories. These stories travelled and were drawn on cave walls. Thus language got symbols and literature was born. Literature formed modern day society and cultures and with the advent of internet the world became one. It all began with ONE STORY.
Science says there is good reason for it.
What is a business made of ? Humans.
Businesses are made by humans, for humans and of humans. Storytelling has evolved the whole human race, thus the application of storytelling for organizational evolution is a definitive successful formulae. Besides storytelling is not an alien concept to a business. Business has always used storytelling for its growth, in form of marketing. But marketing stories are targeted only for an external audience i.e customers.
At One Story, we create organizational evolution, profitability and growth by applying storytelling solutions for internal audiences. Find below a very small snapshot of this immense possibility.
Whatever the human stakeholder cluster - a project team, a business vertical, a SBU, company associates, partners and investors, vendors and suppliers, the entire company or even the larger social audience - everyone can be aligned to one required purpose through storytelling.
