"August" is a song by the American singer-songwriter Taylor Swift from her eighth studio album, Folklore (2020). Swift wrote and produced "August" with Jack Antonoff; Joe Alwyn was credited as a co-producer.[b] A dream pop and guitar pop ballad, "August" features elements of soft rock in its guitars, strings, and vocal reverberation. In the lyrics, an unnamed female narrator expresses her sorrow over James, a 17-year-old boy who reconciles with Betty after a fleeting summer romance with her. She is a character involved in a love triangle depicted in three Folklore tracks, the other two being "Cardigan" (from Betty's perspective) and "Betty" (from James's perspective).

Taylor Swift and producer Jack Antonoff had written and produced songs for Swift's previous studio albums 1989 (2014), Reputation (2017), and Lover (2019). They collaborated again on Folklore, which Swift surprise-released amid the COVID-19 pandemic in 2020.[3] Folklore was released on July 24, 2020, through Republic Records.[4] Swift wrote or co-wrote all songs on the album, and Swift and Antonoff produced six, including "August".[5] For the song, Antonoff produced the instrumental first, and sent it to Swift who wrote the lyrics "on the spot; it just was an intuitive thing". As with other tracks of Folklore, Swift created "August" based on a fictional narrative with imagined story arcs and characters.[3]

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Swift wrote "August" as part of three Folklore songs (together with "Cardigan" and "Betty") that explore a love triangle between James, Betty, and Augustine.[6] It was the first song of the three that Swift wrote.[3] According to Swift, she wanted to explore the idea of a girl in an undefined relationship: the lyrics are in the viewpoint of "August", who falls in love with James, who is already in a relationship with someone else.[3][7] The song was inspired by what Swift described as the image of "the sun drenched month of August, sipped away like a bottle of wine".[8] Throughout the song, imagery of late summer is prevalent: "Your back beneath the sun / Wishing I could write my name on it."[6] Set in a suburban area with "salt air", "August" captures feelings of a teenage girl who goes through an unrequited love in the summer.[6] She naively believes that she is in love, pondering on her summer romance: "August sipped away like a bottle of wine / Because you were never mine."[6][9]

While the narrators of "Cardigan" and "Betty" are explicitly named, the narrator of "August" is never mentioned by name, which Vulture's Nate Jones considered a highlight of her "relative unimportance in her lover's life".[6] Swift said that she did not determine a name for the protagonist of "August", calling her "Augusta" or "Augustine" inside her head.[7] As the summer romance progresses, the narrator is portrayed as unassertive and inexperienced, recalling the times when she "canceled my plans just in case you'd call".[6] Though she knows she and James will never become a couple, she tells herself that it was enough "to live for the hope of it all".[6] She attempts to run away with James: "Remember when I pulled up and said 'Get in the car' / And then canceled my plans just in case you'd call?"[8] Finally, when the summer ends, so does the romance, and the narrator is left with a revelation: "You weren't mine to lose."[6] Swift explained that after this summer romance, James and Betty later return to each other, while the "August" protagonist mourns the summer fling which she considered love.[7]

Compared to the overarching folk sound of Folklore, "August" displays a more pop-oriented production. Aaron Dessner, a producer on Folklore, characterized it as the album's "closest thing to a pop song. It gets loud. It has this shimmering summer haze to it."[11] Musically, "August" is a gloomy dream pop and guitar pop ballad incorporating 1990s-influenced guitars, vocal reverberation, and key changes.[12][13][14][15] Its guitar arrangements are soft rock oriented.[16] In The A.V. Club, Annie Zaleski noted the song features "shivering" string instruments, keyboards, and minimal synthesizers, and "subtle splotchy grooves".[17] Writing for The Guardian, Laura Snapes wrote: "Her vocal trademarks remain in the yo-yoing vocal yelps."[18] The outro of "August" is a "full orchestra major chord climax" according to Lucy Harbron of Clash.[19]

Upon the release of Folklore, "August" debuted on various singles charts worldwide. In the United States, the song entered at number 23 on the Billboard Hot 100 chart dated August 8, 2020.[20] It charted on the Hot 100 for two consecutive weeks.[21] The song simultaneously debuted and peaked at number five on the Billboard Hot Rock & Alternative Songs,[22] where it stayed for 20 weeks on the chart.[23] "August" experienced a 39 percent gain in streams in the US in the 2021 month of August. In 2022, the song resurged once again the same month, with its daily streams skyrocketing 277 percent. Billboard called it Swift's "seasonal streaming perennial" similar to Mariah Carey's "All I Want for Christmas Is You" (1994).[24]

"August" peaked within the top 20 on singles charts of Malaysia (11),[25] Singapore (12),[26] Australia (13),[27] and Canada (16), upon release.[28] Since its release, the song has experienced resurgence in streams and on charts during August and inspired internet memes.[29][30] In 2022, it appeared on singles charts of the Philippines (number seven),[31] Indonesia (number 17),[32] and Vietnam (number 85),[33] and reached new peaks in Ireland (number 38)[34] and the United Kingdom (number 78).[35] The following year, the track appeared on the Billboard Malaysian chart[36] and reached a new peak at number 46 on the Billboard Global 200.[37]

Music journalist Jody Rosen, in a review for the Los Angeles Times, appreciated the shift from "pure first-person subjectivity" to fictional narratives.[47] Sheffield picked "August" as one of the album's highlights, calling the song "the album's most plainly beautiful ballad".[9] He placed it fifth on his 2021 ranking of all the 199 songs of Swift's discography.[16] Ellen Johnson from Paste labeled the track one of the best in Swift's discography as well.[48]

The A.V. Club's Annie Zaleski and Under the Radar's Caleb Campbell both selected the song as one of Folklore's best and compared the production to the music by Scottish dream pop band Cocteau Twins.[17] The latter commented that the track serves as a testament to Swift's abilities of "writing the undeniably catchy hooks that make for a great pop song".[49] While acknowledging Swift's indie reinvention on Folklore, Pitchfork's Jillian Mapes opined that "August", along with other songs produced by Antonoff, are not really radical transformations, however still display signs of maturity.[50] On behalf on Consequence of Sound, Katie Moulton was somewhat disappointed that the song's theme is not far from Swift's trademark "pop-culture tropes", but found certain lyrics original enough to "refresh the clichs".[51] The Observer's Kitty Empire was more reserved in her praise and said "August", although a solid song, did not expand beyond Swift's comfort zone.[52]

"August" featured on lists of the best songs of 2020 by publications including Rolling Stone (No. 5),[53] the Chicago Tribune (unranked),[54] and Yahoo! (unranked).[55] Complex's Edwin Ortiz ranked it second on his year-end list.[56] In Vulture's list ranking all songs in Swift's discography, Jones wrote about "August": "Even in fiction, Swift's ability to capture the wistful ache of nostalgia remains unmatched."[57] Sheffield picked it among the best five songs of Swift's discography: " 'August' feels like such a simple tune, yet it's one of the craftiest creations in the Swiftian Multiverse."[15] Insider's Callie Ahlgrim named "August" as The Best Song of 2020.[58]

And so in 30 years when I randomly hear the song from some throwback playlist in passing while driving home from wherever life takes me, it will send me back. It will send me back to new beginnings. Back to the picnics, the late night drives, the garden videos, the Pinterest boards, the boba runs, the dancing with strangers and, lastly, back to the Diag on my first day of class ready to take on a whole new life.

Amazon Music listeners can simply ask, "Alexa play the latest song by Counting Crows" in the Amazon Music app for iOS and Android and on Alexa-enabled devices. In addition to the new track, Amazon Music listeners can access hundreds of Amazon Originals featuring both emerging and established artists across numerous genres, available to stream and purchase only on Amazon Music.

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