✨ The 1970s Snack is Back ✨  

Nostalgia never tasted so good. 

Because whether it’s 10:30 AM or 10:30 PM, it’s snack time. 

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The Story Behind the Revival

As a kid in the 1970s, the 10:30 Candy Bar was the only treat I ever wanted. Its creamy white coating, light crunch, and little red stripes made it unforgettable. Then, almost overnight, it disappeared. The original 10:30 bar from Schrafft’s Candy Company was gone, leaving people like me wondering if we would ever taste it again. 

For decades, people searched for the 10:30 candy bar recipe, wrapper photos, or any real trace of it. Forums, blogs, and Facebook groups were filled with the same question: “Does anyone else remember the 10:30 bar?”  It became one of those lost candy bars people never quite forgot. 

After years of searching myself, I finally decided to recreate the experience on my own. The result is the 10:30 Throwback Bar, a small-batch revival made for people who remember the original and for younger generations who never got the chance to try it. 

READ THE FULL STORY BEHIND THE REVIVAL HERE.

Practical Info

• Shelf Life: Best enjoyed within 2 weeks. Can be frozen for up to 3 months without losing flavor or texture.

• Packaging: Each bar is individually wrapped, labeled, and carefully packaged for safe shipping.

• Serving Ideas: Great for stocking stuffers, special occassions, retro gift baskets, throwback parties, or simply treating yourself.

• Batch Size: Small-batch and hobby-made, with personal attention given to every bar. 

⚠️ Allergen & Safety Notice ⚠️

The 10:30 Throwback Bar is made in a home kitchen. While I do not share the recipe or exact ingredients, please note that it may come into contact with common allergens including wheat, dairy, soy, nuts, and eggs. This is a handmade nostalgic treat, not a mass-produced product. Please use discretion when purchasing or gifting if food sensitivities are a concern. 

🍬 Who Am I?

I’m Dr. Mozelle Martin. Most of my professional life has been spent in analytical and investigative work, but I have always loved to bake. 

The 10:30 Candy Bar was the one sweet I never forgot. After a year of testing and reworking batches in my non-smoking home kitchen, I created the 10:30 Throwback Bar as a careful revival of what made the original so memorable: the creamy coating, the subtle crunch, and the nostalgic sweetness people still remember decades later.

This is not a factory replica of the original Schrafft’s bar. The wrapper, like the bar itself, was recreated from childhood memory in a modernized retro design. That candy vanished long ago, and no complete recipe or packaging ever resurfaced. What I set out to preserve was the experience and the memory it left behind. 

If you remember the 10:30 Bar, I hope this version takes you back. If you have never had it before, welcome to a flavor that meant a great deal to many of us.

— Dr. Mozelle Martin

Creator, 10:30 Throwback Bar

Learn more about my career, research, and creative work at MozelleMartin.com