Brickfields, surrounded by various building type such as institutional, commercial, residential and religious building. It has high density of human flow in diverse ethnicity and culture which become a strategic location. Due to the business carried out along the pedestrian walkway and back alley by the local before the city has been developed. This behavior has cause urban intervention. Where the walkway has become narrow and dangerous especially during peak hour. Vehicular unable to access through the back alley, the waste collector are forced to stop at side way main road.

The design concept is to relocate all the informal business, hawker stall. A platform to unite all the local product and unite in diversity to serve and promote the local culture. The 4 pillars of sustainable development, cultural, social, economic and environmental has been guiding through to achieve the outcome.

Brickfields can be define as diversify. It diversify in connection with culture, potential target user, different culture of lifestyle experience. Potentially the location has high vehicular traffic and human flow with public transportation provided anywhere. Hence the target user, existing activities and potential space provided in the building with inter-related to these 3 main component have bring out the retail building. with the vision of unite Malaysia local culture with local products. The site strategies are high visibility and obvious access from the main road and from KL Sentral.

Hence, the words local platform interpreted from the function of the building, a platform for local product.