Actions and processes undertaken by an entity must be aligned with the entity’s mission and vision. This course will enable the learners to plan, direct and control activities and resources to transform the enterprise’s collective action and use of resources into targeted performance by formulating and implementing strategies. The course covers the strategic management process and policy formulation. 

This stresses the importance of basic management decisions on a strategic view of organizations. It involves frameworks and models to better understand and analyze the macro-environment, the industrial environment, and firm level resources which would lead to the formulation and implementation of creative and innovative strategies that are conducive to the demands of the firm and the environment. As an integrative course, learners are expected to review an entity’s vision and mission and propose a comprehensive strategic plan using appropriate analytical tools and techniques.