Strategic Business Analysis is a useful framework which accounting students can apply in examining real world business issues/ problems and develop possible alternatives that can address these challenges. 

This course integrates the management core courses together with the understanding and application of the real world issues across different industries such as among others, the dynamics of internal and external environment affecting the business, industry and competition, the fast-paced advancement of technology and importance and/ or shrinking concept of border, and changes of customer preferences. Grounded on the theories and concepts of strategic management, students shall be able to analyze business cases, issues and challenges and recommend strategic solutions to address them.