This course prepares the students to analyze the economic environments in which the business operates, and understand how decisions can be reached by considering different economic constraints.
The course equips the students with a thorough understanding of the demand, supply and competitive markets; market power and pricing strategies; game theory, strategic thinking; uncertainty, information and market failures. Through their answers in the guide questions, learners are expected to apply the concepts learned by presenting solutions to problem sets and case studies
Fundamentals of Managerial Economics
Market Forces: Demand, Supply and Market Equilibrium
Quantitative Demand Analysis
Theory of Individual Behavior
The Production Process and Costs
Managing in Competitive, Monopolistic and Monopolistically Competitive Markets
Pricing Strategies for Firms with Market Power
A Manager’s guide to government in the Market Place