"Can we learn together in public?"
from LA Freewaves mission statement
"Can we learn together in public?"
from LA Freewaves mission statement
by Lillian Lesser for RAP USC
Moving from NYC to LA can be disorienting. It feels simultaneously so small and so big. Spur of the moment interactions can become subsumed by the car. The question posed by Freewaves' mission statement, “Can we learn together in public?” seemed almost a challenge as I entered my second year of living in the city. It turns out that Freewaves is one of the special organizations in Los Angeles that is committed to cultivating community, something that becomes abundantly clear by talking to Anne Bray, reading about the organization’s projects, and engaging with testimonials from artists and audiences that have participated in their work.
As a transplant, space and place can feel all the more important - the connections between which are explored through many of Freewaves' projects. When the organization first began in 1989, Bray was working out of the “arts district" in downtown Los Angeles. This was well before it began gentrifying. At the time, it was a space where artists could actually afford to work and live (10 cents a square foot). Although throughout much of LA there was a lack of interaction between people of different ethnicities and economic classes, downtown did provide a central location for collaborative interactions between artists from different neighborhoods and backgrounds. Freewaves then moved through other neighborhoods in the ensuing years, including Echo Park, Little Tokyo, and Hollywood. Now, the organization now has no physical home base. The importance of flexibility and the open-ended nature of this lack of a spot to call their own means that they can be even more reactive, moving about the city, meeting people and artists where they are – whether it be in physical space or in cyberspace.
Los Angeles is a place that we often see documented on the “big” screen, some sort of imagined reality more than a true place to live, work, breathe, and connect. Hollywood can mean a million things to a million people, but it also means distortion of reality, something that Bray was well aware of when she began her work with Freewaves. This dichotomy of reality versus fantasy continues to inform many of the projects that Freewaves curates and produces to this day as they have used some of the same media that Hollywood uses to combat their fantastical depiction of the world.
"What we're trying to do is break down stereotypes - how to do that? People have regular thinking patterns, so how do you open minds to new patterns?"
Anne Bray, Video on the Loose, Freewaves and 20 Years of Media Arts
With a thirty year time span between them, I highlight two Freewaves projects that confront racism. We can see their commitment to pursuing this issue as well as how they adapt to the changing context and technology of the times. During the 1992 LA uprising, Bray and other artists realized how segregated the city was and so they physically transported their video tapes of media artwork to show on every local access televisions in all parts of the city. The more recent “Racial Radical” project brings students and community members together to create new words about race and identity to open up thinking and possibilities via new vocabulary.
"The news had covered the events in such a lopsided way that we were in shock....TV news reporters were very distant from the situation, using the term 'them' a lot. There was no "us" perspective in any of the coverage."
Anne Bray,
Video on the Loose: Freewaves and 20 Years of Media Arts
During the uprisings in 1992 after the Rodney King verdict, there was a large amount of media coverage of the events, much of which was one-sided and provided little in the way of nuance or diverse racial perspectives. That's when Freewaves came in -- to create alternative and representative content to actually showcase what was happening in the city, not just the way that the mainstream media was able to.
Anne Bray explains the project in the book about Freewaves, Video on the Loose: Freewaves and 20 Years of Media Arts, "We put together two 1-hour programs that aired on all local cable stations, and organized a series of screenings and discussions on themes like racism and power."
Utilizing technology to create and then share different narratives of current events set the stage for future Freewaves projects and activations. The map above was a poster that the organization created, showcasing the power of technology, in this case, the television, in getting out information. It also shows how uneven the media resources are, especially in the South and East LA. Freewaves has continued to evolve its use of technology, with a video archive on Vimeo and projects featuring Instagram posts and participatory elements through its website. Technology allows the work to be boundary-less and to easily move past the challenges of getting anywhere in LA.
According to Bray, "we realized primarily that the media was so top down, racist, unaware of its limitations and prejudices, that we gathered as many different viewpoints as possible compressed into 2 hours of compiled short videos, showed them on 30 public access TV networks in every district of LA County, showed them nationally via 2 alternative networks, Deep Dish in NYC and Free Speech TV in Boulder, produced 2 programs directly about racial conflicts in Los Angeles and toured those in person to 7 venues, and started to help the alternative Latinx video makers get organized and visible. The rebellion made us feel the urgency of all our media and organizing work."
This interactive project, co-produced by artist Sara Daleiden, encourages participants, led by Milwaukee-based poets and artists Fondé Bridges, Mikal Floyd Pruitt, and Dasha Kelly Hamilton to discuss concepts and feelings associated with race with each other, and then develop new, hybrid words that better capture those feelings or experiences.
This project focuses more on in-person connections to generate content, but Freewaves does offer a way to send your own "woke" word via the internet. Again, they have come up with a way to reach audiences broader than just their immediate geographical area.
RAP is a more recent collaboration but Bray notes that it was timely because it was one of the few willing to fund this project. Freewaves is determined to actually do the work of discussing race and gender directly, diverging from the corporate, often PR driven messages that can be found on websites for organizations of all sorts, many of whom were not interested in actually putting their money behind their words.
This rings especially true following the 2020 uprisings after George Floyd's murder. Although the public consciousness and many companies hurried to confirm their support for communities of color, the statements of support often used vague language that could sound disingenuous - the words created during Racial Radical could be considered alternatives when it comes to communicating, hopefully imbuing more meaning into the ways that we discuss race.
1992 map created for LA Freewaves 4th festival, TV at Large; graphics created for Racial Radical, by Carolina Ibarra-Mendoza of LA Freewaves, Quote Cards of Fondé Bridges, Mikal Floyd Pruitt, and Dasha Kelly Hamilton
Freewaves' projects are creative with “bending” space and time through medium, location, and network building.
Freewaves does not have a headquarters. They instead activate spaces around LA County, particularly public spaces, with their projects (as well as nationally and internationally) including inside of buses, street storefronts, and parks. They also use digital space in a multitude of ways: asking the public to participate with their projects online, sharing content via social media, and through extensive online video archives. As they are not grounded in one particular community, they have the ability to build networks throughout Los Angeles, and beyond.
The boundaries of how we view the world have expanded as technology has shifted. Even as much of the world became dominated by digital communications during the COVID-19 pandemic, Freewaves was already adept at changing technologies. From VHS to Instagram, Freewaves has figured out how to engage with their audiences throughout the decades -- expanding and contracting the boundaries of physical space and offering up new versions of reality -- both real and imagined.
That’s what I admire about Freewaves – pushing boundaries of the external world, while building community and bridges between those that are willing to take a chance, absorb, listen, accept, delve into difficult and real topics and get down to the bottom of what it means to be a human in the world at the present moment - whether its 1992, or 2022.
Images from top left to right: Racial Radical event at USC, Thinh Nguyen at LA Freewaves Ain't I A Womxn? photo by Monica Orozco; Anne Bray with board member Ron Frank at LOVE &/OR FEAR in Hollywood, 2019; LOVE &/OR FEAR Map; Anne Bray, photo by Austin Young.
About the author: Lillian Lesser is an urban planning graduate student and arts presenter, constantly seeking connections between the two disciplines. Before beginning graduate school, she worked at the Museum of the City of New York for five years producing and curating public programs. Lillian now works with the LA-based creative civic engagement studio Public Matters.