Introduction To Social Media Research: Theory and Practice

On this site, we provide you with more information about the book, introduce you to our expert team of authors, what some of our authors have to say about their chapters and where to buy the book.

If you are a social media researcher who is an academic, a student (undergraduate or postgraduate), or a practitioner, then this comprehensive book on all facets of the social media research process is for you.

Why this book? As we immerse ourselves in the rapidly evolving digital realities of the Fourth Industrial Revolution (4IR), researchers are overwhelmed by the endless quantities of big social data generated on a near-daily basis. To assist you in sorting through this constant stream of raw data, the editors created this handy guide with the help of a team of expert authors to map the social media research journey.

The 11 chapters, written by an experienced local and international multidisciplinary team, include straightforward explanations of the many difficulties of social media research that are not covered in this depth in other books.

We walk you through the theoretical, paradigmatic, and practical aspects of social media research, covering qualitative, quantitative, and mixed-methods research designs.

As a result, this peer-reviewed reference work is a must-have for all social media scholars, novices, students, and practitioners from diverse disciplines.

The editors:

Prof Charmaine du Plessis and Mrs Ashiya Abdool-Satar from the University of South Africa (Unisa).