BIO

I am an Assistant Professor of Marketing at the NUS Business School at the National University of Singapore. The overarching goal of my research is to make both substantive and methodological contributions that help key societal stakeholders such as consumers, firms, and policymakers to better understand the issues stemming from the imminent increased integration of digital platforms in our lives. In the pursuit of this goal, my research applies econometric and machine learning methods to empirically study how the design of digital platforms impacts platform-relevant outcomes, such as content generation, user retention, and user engagement, and also policy-relevant outcomes, such as fragmentation, polarization, and consumption of vice goods.

Before joining joining NUS, I have completed a Ph.D. in Quantitative Marketing at the Stephen M. Ross School of Business at the University of Michigan at Ann Arbor. I also earned an MBA (with a major in Marketing) from the Indian School of Business and a B.Tech (in Computer Engineering) from the University of Mumbai. I have also worked as a Technology Analyst at Citibank.