Welcome!

I am an Assistant Professor in Marketing, in Arison School of Business, Reichman University (formerly IDC).

I completed my PhD in Quantitative Marketing at the Ross School of Business, University of Michigan.

In my research, I focus on the intersection between privacy and customer behavior. I use and develop quantitative methods, in the domains of causal inference, machine learning and statistical modeling, in order to answer substantive questions in these topics, in order to improve on privacy preserving methodologies, and in order to help users make better decisions to protect their privacy.

Prior to the doctoral program, I earned a BSc in Computer Science and an MBA (with honors) from the Hebrew University of Jerusalem. I also worked as a software engineer and as a technical team lead at Intel Corporation.